EDEKA ZENTRALE Stiftung & Co. KG | Germany | 22xxx, 21xxx, 20xxx Hamburg | Permanent position | Full time / Home office | Published since: 05.03.2026 on stepstone.de
Senior Retail Media Manager (m/f/d)
The coordination of the EDEKA strategy takes place at the Hamburg EDEKA headquarters. It controls the national goods business as well as the successful campaign “We Love Food” and gives a wide range of impulses to achieve cross-linked goals. With the subsidiary net brand discount, it also sets successful accents in the discount business. EDEKA achieved 2024 with around 10,900 markets and around 413,000 employees: sales of 75,3 billion. Euro. With more than 19,200 trainees, EDEKA is one of the leading trainers in Germany.
For the EDEKA ZENTRALE Stiftung & Co. KG at the Hamburg site, we are looking for a Senior Retail Media Manager (m/w/d) for the Analytical and Digital Marketing segment at the next possible time. You support the further development of our retail media business and develop a sustainable structure for processes, products and technological foundations. Your strength is the combination of technical understanding, conceptual depth and the ability to shape scalable and efficient processes. You're critical of how Retail Media is strategically, technologically and organizationally anchored in the company. .
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Your tasks • Your profile • What we offer
Strategy & Portfolio Building You develop the retail media strategy and create a sustainable product and performance portfolio (onsite, offsite, in-store, data products). You identify new data-based product approaches and define their requirements, benefits and technical dependencies. You build the foundation for a scalable retail media architecture and define clear product roadmaps. Technology & data products You develop technical concepts for data products, audiences, segmentation logics and measurement methods. You shape technical requirements and work closely with Data Engineering, IT and product development to create robust solutions. You ensure that systems, data flows and integrations (AdTech/MarTech, APIs, Tracking, Attribution) are efficiently matched to each other. You translate complex technical topics into understandable concepts for internal stakeholders. Process Management & Organisational Development You analyze existing business processes and ensure optimal interconnection with Retail Media. You moderate interdisciplinary votes, control stakeholders and ensure clear responsibilities. You work closely with our database and digital marketing and ensure cross-border coordination. You will find clear words for complex topics and bring different perspectives together. You take content management and make sure that Retail Media is understood, supported and cleanly integrated in the company.
Qualification Long-standing experience in retail media, digital advertising or data-driven marketing. Very good technical understanding: data models, audience technologies, tracking, attribution, AdTech/MarTech infrastructures, API-based data delivery. Found experience in building new processes, structures and product lines. Routine in the design of complex workflows, process optimization and interdisciplinary cooperation. Skills and personality Very high communication strength and ability to understand complex technical content. Embossed process thinking, analytical strength and structured approach. willingness to design, ownership and joy in forming new business units. High implementation orientation, strong and sovereign in dealing with various stakeholders. Strategically thinking, simultaneously hands-on in operational implementation.
A safe workplace in a very successful trading company based in Hamburg, City Nord We offer flexible working hours, the opportunity to participate in mobile work and 30 days vacation Individual training opportunities and career opportunities are guaranteed by our internal development programs A freshly cooked lunch awaits you daily in our canteen at attractive prices A performance-oriented compensation package and a variety of other benefits, such as fitness studio, concierge service, grant to the German ticket, service bike, advantages for numerous partner companies or company pensions are of course for us In addition, we also offer comprehensive and award-winning health management
Location
 | EDEKA ZENTRALE Stiftung & Co. KG | |
| New-York-Ring 6, 22297 Hamburg | ||
| Germany |
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