Alex & Gross GmbH | Germany | 68xxx Mannheim | Permanent position | Full time | Published since: 05.08.2026 on stepstone.de
Performance Marketing Manager (m/f/d)
You don't think performance in clicks, but in pipeline? Then you will take over an Enterprise B2B Lead-Gen Setup – responsibility for ongoing campaigns, building new setups, clear KPIs and noticeable impact. Every day, ALEX & GROSS has over 300 colleagues working to bring marketing and sales together as an integrated growth system from marketing, sales and technology – data-based, technologically strong and with creative ideas. So we make Go-to-Market measurable, scalable and effective. Become part of our team in Mannheim and work on national and international sales projects for well-known B2B brands. We are looking for you as a Performance Marketing Manager (m/w/d) with responsibility for campaign optimization, setup and close coordination in a cross-functional customer team. .
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Your tasks • Your profile • What we offer
Strategy and action planning for performance campaigns along the Funnel (Awareness to Lead/Conversion)
Conception, setup and further development of campaign structures (Google Ads as a core channel; in addition Paid Social depending on the use case) Optimization and scaling of ongoing campaigns including Budget Control, Targeting Logic, Creatives/Message Tests and Conversion Enhancement Performance Analysis and Insight Processing with Focus on Lead Quality and Funnel Downstream Interface control in the daily Squad setup (Account/Project Management, Tech) Customer communication and advice in close exchange (status, recommendations, prioritization, expectation management) Use and development of automation/AI approaches (e.g. efficiency increase in analysis, reporting, campaign workflows)
2–5 years of experience in performance marketing, ideally focusing on B2B Lead Gen
Secure control of Google Ads campaigns Experience with Paid Social (e.g. LinkedIn or Meta) as a complementary channel in the B2B Funnel (nice-to-have, not Muss) Strong analytical mode including KPI logic (MQL/SQL, CPL, Lead-Quality, Funnel Conversion) Routine in stakeholder management and consulting in the customer context (clear, structured, priority) Very good German (C1+) as well as good English in the project everyday
International projects with well-known customers from DACH and Europe A team of 300+ specialists with real expertise in Performance, Data & AI Modern working environment with flat hierarchies and direct impact Access to proprietary technologies: EVERLEAD, Marketing OS and internal AI agents Further development opportunities in one of the fastest growing areas of digital marketing
Location
 | Alex & Gross GmbH | |
| 68161 Mannheim | ||
| Germany |
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