Junior-Data-Analytics- und Marketing-Automation-Manager (m/f/d)

Your mission: You come fresh from the university or stand at the beginning of your career and have a hand for numbers, tools and clever marketing strategies? Then you're right with us! We are looking for a data analytics & marketing automation specialist (m/w/d), who highlights data-driven marketing to the next level – with sound analyses, smart segments and automated customer journeys. These are your tasks: which you take after thorough incorporation: You analyze website and marketing data, evaluate performance key figures from websites, and guide well-founded insights from campaign data. For a valid and consistent data acquisition, you can handle various analytic tools and marketing channels – including tracking implementation and monitoring support. You continuously check the data quality, identify tracking errors, problems in data pipelines or dashboards and actively participate in technical optimization. You develop reporting and analysis dashboards, link different data sources and provide data-based decision bases. You analyze the performance of website campaigns, evaluate traffic and user behavior, and guide specific action recommendations. You design and realize automated, powerful conversion campaigns along the entire lead and customer lifecycle – from welcome and onboarding flows to reactivation to upselling measures. You perform target group segmentations and use them for targeted campaign control.

A degree in marketing, communication, digital media, BWL or a comparable subject – whether Bachelor or Master. Curiosity and interest in understanding the behaviour of users: within websites – e.g. using numbers, evaluations or digital tools. Enthusiasm for new technologies and trends in digital marketing – especially for how artificial intelligence can make marketing processes smarter and more efficient. Fun on digital tools, numbers and relationships as well as the desire to continue working on topics such as data analysis and automated marketing. A clear and open communication, a good sense of audiences and joy in developing creative ideas for campaigns. Reliability, team spirit and empathy – combined with the motivation to learn new things, try things and grow together.

A fair remuneration and 32 days holiday A really good onboarding plus internal & external trainings so you can start quickly New work concept with maximum flexibility – no core working times, generous mobile office control Occasionally get-togethers in the publishing house; Presence work is always possible Bright and easily accessible office with modern technical equipment in the heart of Hanover, which promotes creativity and teamwork An esteeming team with young drive and a lot of experience – we learn from each other and pull together on a string Granted Germany Job Ticket Free coffee and mineral water Regular team events that are fun