Product & Marketing Manager – Security Software (m/f/d)

Product Management (end-to-end) · Continuing customer, market and competition analyses and translate them into clear decisions. · Define product strategy & roadmap, prioritize and coordinate with management. · Capture requirements & Write PRDs, prioritize backlog, synchronize with development (Scrum/Kanban). · Organize user research & feedback loops (evaluation interviews, surveys, support signals). · Go‐to-Market & Releases plan: beta programs, release notes, in-app/store listings, changelogs. · Quality reduction (UAT) of new features, clear definition of Done. · Set product metrics (e.g. activation, retention, NPS), monitor dashboards and derive measures. · Develop Pricing & Packaging (editions, licenses, test phases). · Coordinate documentation & help centers (How‐tos, Knowledge Base). Marketing & Growth (operative responsibility) · Sharp positioning & messaging for Password Depot – target group B2B/B2C. · Performance Marketing (including Google Ads): Plan, Set, Optimize Campaigns; Budget & Forecasts. · SEO & Website: Content-Plan, Landingpages, Technical Basics to vote with service providers/development; CRO/A/B tests. · Content Marketing: Blog, Whitepaper, Case Studies, Release Communication, Tutorials. · E-Mail/CRM: Newsletter, Lifecycle-Strecken, Lead-Nurturing, Segmentation. · Social & Community: Posts, Forums/Communities, Presentation of Feedback. · PR & Partnerships: Coordinating specialist press, reviews/tests; Organize webinars/events. · Reporting: Define clear KPIs, report regularly, derive measures from them. Interfaces & Operation · Close cooperation with development, support and management – short paths, fast iterations. · Hands-on: You work yourself in the tool, write texts, build campaigns, test features.

What awaits you in this role · Wide range of tasks: from strategy to operational – no pure “coordinator” role. · Tempo & Focus Change: Daily Business (campaigns) and Product Work (Roadmap, PRDs) parallel. · Limited Resources: You decide pragmatically what is now impacting - and what can wait. · High ownership: You create content and evaluations yourself, agencies only in addition.

· Complete study, ideally focusing on marketing/product management - or comparable practice. · professional experience in marketing, ideally in software/IT; Product management experience is a plus (or clear motivation to grow into). · Detectional practice in Google Ads (recording, tracking, optimization) as well as SEO principles. · Analytical, structuredr and independentr worker*in with a sense of clean prioritization. · tech affinity; You can talk with development and support at eye level. · German and English safe in word and writing.

Nice to have · Experience with GA4/Tag Manager, CRM/Marketing-Automation (e.g. HubSpot), A/B-Testing Tools. · Basic knowledge of UX/copywriting and app/store ecosystems (iOS/Android). · Experience with SaaS/Security products.

· Very much free space for your own ideas and individual strengths. · Varied, independent activity in an international company. · Friendly, valuable work environment in a small team. · Modern equipped workplaces ( height adjustable tables, ergonomic chairs). · Exciting, wide range of tasks with real impact. · Workplace in the heart of the city centre with excellent transport connections. · Flexible working hours (core working time 10:00–16:00). · 30 days holiday. · Performance compensation. .