0Country Lead Retail Media Sales Deutschland (m/f/d)
OBI First Media Group GmbH & Co. KG | Germany | 50xxx, 51xxx Köln | Permanent position | Full time / Home office | Published since: 22.06.2026 on stepstone.de

Country Lead Retail Media Sales Deutschland (m/f/d)

Branch: Trading Branch: Trading


Retail Media changes the way brands interact with consumers. OBI Advertising (formerly OBI First Media Group) is the strong, data-driven tech and media powerhouse of Europe's leading platform for Home & Garden. With access to over 10 million active heyOBI customer accounts and hundreds of millions of digital and stationary touchpoints, we have created the foundation to turn our touchpoints into measurable advertising success. For the next phase of growth – the scaling of our core market in Germany – we are looking for a visionary leadership that connects real sales craft with AdTech pioneering spirit. In this key role, you take over the full governance and entrepreneurial mandate for the commercial success of OBI Advertising in the German market. You control the organization from tactical campaign marketing to a scalable, platform-based ecosystem. .

Your tasks • Your profile • What we offer

Strategic Business Management: You are responsible for Business Stream Retail Media Sales in Germany with the clear goal of sustainably maximising sales and margin growth Transformational leadership: You guide, inspire and develop the local, multi-level sales team and shape an agile high-performance culture Commercial Excellence & Data Management: You establish a consistently data-based sales control via state-of-the-art CRM structures (Salesforce) and ensure the validity of pipelines and forecasts Market penetration & alliances: You are researching the targeted expansion and expansion of strategic, long-term partnerships (Joint Business Plans) with leading media agencies and endemic & non-endemic Advertisers Omnichannel portfolio: You drive the proactive placement of our innovative 360° portfolio (Onsite, Connected TV, Social Media, (Digital) Out-of-Home and data-based Insights Solutions) along the entire customer journey Interface layout: As a central link, you work closely and cross-functionally with the global sales, product & adtech team as well as the Category Management team to lift maximum commercial synergies

You are an experienced “Sales Hunter/in” and transformative/leader who translates complexity into growth. You convince by strategic puzziness and pronounced C-level credibility. Executive Track Record: Multiannual (min. 5–7 years) sound management and sales experience in advanced management within the retail media, digital advertising or adtech sector Leading competency with scaling success: detectable successes in the professional and disciplinary leadership, motivation and structural scaling of larger sales organisations (ideally 20+ RTDs) A first-class, active network at decision-making level to the relevant media agencies (networks) and key brands in the German market Revenue & Negotiating Strength: A detectable, excellent track record in achieving ambitious sales and margin targets as well as absolute negotiation reliability at C-Level Analytical Excellence: High numerical affinity for interpreting complex sales figures and for precise derivation of strategic business plans Matrix Competence: Treatable German and English knowledge paired with high sovereignty, diplomatic skill and enforcement strength in international matrix structures

Work-Life-Balance - 30 days a year and free days on 24 and 31 December - on top ten more days are possible Flexible working hours & workation - We offer you the flexibility to design your working day within our sliding time frame. In addition, you have the possibility to work up to 20 days a year from abroad (EEA) Office or at home - Our hybrid model provides three office days, two of which are fixed team days, where we exchange personally. In addition, you choose another office day very flexible and enjoy the benefits of mobile work on the remaining two days a week Sabbatical - You have the option to take up to six months off the working day Mobility - A configurable company car Your development - Many exciting training opportunities, e.g. in our OBI Academy Shopping at OBI - 15% discount on your purchases with us in the market To strengthen - operating restaurant, free hot drinks, water and fruit Corporate Benefits - Exclusive discounts on countless leisure activities, online shops, technology and more Your free time - Get a discounted company bike with interest We look forward to your online application in our short application form - try it now! !

Location

ava OBI First Media Group GmbH & Co. KG
Köln
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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