Campaign und Marketing-Automation Manager (m/f/d)

You are the central player for planning and implementing cross-channel Go-to-Market campaigns for lead generation. Campaign conception and control: You analyze customer and market potentials in close coordination with the sales, crawl and control on the basis of multi-stage campaigns for successful lead generation. Multi-Channel: Use modern marketing tools such as HubSpot or platforms such as LinkedIn to use all existing channels of online, social, event and email marketing. Lead-Nurturing: You implement and optimize marketing automation, workflows and processes to increase efficiency and scalability along the customer journey Lead Management: You build data-driven tracking and reports to continuously increase conversion rates and lead-quantity and quality in close cooperation with the marketing and sales team. Teamwork as well as creativity: You work independently and at the same time coordinated with content, online, event and group marketing as well as with external agencies to generate ever-growing sales potential.

You have a degree in marketing, communication or comparable training. You bring several years of professional experience in marketing automation, campaign control or performance marketing in the B2B as well as demonstrable successes in the implementation of multi-channel campaigns. We require knowledge of the use of marketing automation tools such as HubSpot in conjunction with CRM systems. You bring creativity paired with analytical skills and structured work to put you in audiences and to present complex content in a clear and targeted way. You master the German language in word and writing at the native language level (C2) and have good English skills. You work remotely from home or, if you want, in a DATAGROUP branch. In addition, you are ready to travel to other locations in the monthly turnus (e.g. for team meetings).

We live flat hierarchies alongside a pronounced feedback culture and regular employee talks. You have important private appointments? – no problem! Flexible working hours and the ability to work on mobile give you maximum flexibility and create a balanced work-life balance. Whether you like to ride a bike, mountain bike or e-bike, you can definitely afford your dream bike through our JobRad offer. We are celebrating together and doing sports together. Whether hobby or participating in amateur races – we are happy to sponsor you and your colleagues to participate in sports events! You will get the necessary equipment in our DATAGROUP shop! Of course, we also think about your future – with our supported company pensions you are perfectly equipped! Our corporate benefits invite you to shop and experience. Design space and self-responsibility are the practice we have lived for. We encourage our colleagues through individual training strategies. Career paths are as individual as the people You go: Together we also plan your next steps to suit your personal situation. Become part of our team! It's a mission! !