Dual study program Marketing (B.A.) on campus or virtually

How to inspire customers: inside for a product? How to bind them to a brand in the long term? That's what you want to know? Then start your dual study marketing at the IU.

You can start in January, April, July or October – directly on campus on site or very flexibly virtual. You complete your practice phases with a company close to you. In addition, we offer the opportunity to deepen your know-how in one of the three special areas: Online marketing Sales & Distribution Digital Business

Your practical partner takes your tuition fees - Depending on the company, you will also receive a fee You can start your studies without Numerus clausus or exam You complete a state-approved Bachelor's degree with practical content Your study advice, study guides and teachers are always there for you You can learn in small groups and exchange yourself with your teachers You get attractive discounts and discounts at Amazon and other IU partners

You are responsible for the content, creative and visual conception and for the implementation of marketing strategies You are involved in the further development and new conception of innovative marketing/distribution concepts (including Brand/Category Management) You develop, plan and implement sales and communication strategies including all B2C measures You create and analyze reports on success measurement You take the analysis and optimization of the range, including assortment talks, the preparation of new products as well as the listings and advice on merchandising and training

You can start at the IU if you have (special) abitur or a qualified professional qualification or nationally denounced. Technicians:in or farmer:into You can prove German skills according to language level B2 You are interested in advertising, marketing and sales You have an economic way of thinking and have good organizational skills You are communicative, have fun at teamwork and like to work creatively You have good to very good English skills Knowledge of e.g. CMS systems, HTML, Photoshop, Google AdWords, Typo3, Illustrator would be beneficial to you Career prospects: Social Media Manager:in Online Marketing Manager:in Brand Manager:in and other exciting professions You're wondering what practical partners you can start with? We offer you a wide selection, including ORT media, Smarketer and Enterprise. Ideal career perspectives are always waiting for you through practical teaching: 2 of 3 graduates are taken over by their practical partner.

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