Social Media Manager Leading Media (m/f/d)

As a social media manager:in Leitmedien (d/m/w), you are responsible for the strategic and operational management of our social media activities. You combine strategic thinking with practical implementation skills and act as an interface between editorial, brand and community. Strategy & Control: Development, maintenance and continuous development of the social media strategy for the control media (including target image, positioning, channel strategy and action planning) Definition and operationalisation of relevant KPIs for success measurement Regular monitoring, reporting and documentation of the results and deriving recommendations for action Monitoring content trends on the channels and translation of these into the media portfolio Advice & Competence: Advice, support and empowerment of social media leaders in the editors (enablement approach) Building and maintaining an internal knowledge transfer on social media trends, platform changes and best practices (Knowledge Sharing) Content & Creation: Conception of the visual language of the individual media and personal profiles on social media (look & feel, tonality, visual language) Creation of templates and templates for tiles, carousels, sliders and other formats for the social media accounts of the guide media Testing new approaches in format, speech and channels Networking & Cooperation: Close cooperation with the COS Communications team to position the Haufe brand and relevant personalities (including Iris Bode and other heads of COS)

Further education & trend observation: Responsible and continuous training on social media developments, platform updates and technical requirements Proactive introduction of new impulses into the organization

As a social media manager:in Leitmedien (d/m/w), you are responsible for the strategic and operational management of our social media activities. You combine strategic thinking with practical implementation skills and act as an interface between editorial, brand and community. Strategy & Control: Development, maintenance and continuous development of the social media strategy for the control media (including target image, positioning, channel strategy and action planning) Definition and operationalisation of relevant KPIs for success measurement Regular monitoring, reporting and documentation of the results and deriving recommendations for action Monitoring content trends on the channels and translation of these into the media portfolio Advice & Competence: Advice, support and empowerment of social media leaders in the editors (enablement approach) Building and maintaining an internal knowledge transfer on social media trends, platform changes and best practices (Knowledge Sharing) Content & Creation: Conception of the visual language of the individual media and personal profiles on social media (look & feel, tonality, visual language) Creation of templates and templates for tiles, carousels, sliders and other formats for the social media accounts of the guide media Testing new approaches in format, speech and channels Networking & Cooperation: Close cooperation with the COS Communications team to position the Haufe brand and relevant personalities (including Iris Bode and other heads of COS)

Further education & trend observation: Responsible and continuous training on social media developments, platform updates and technical requirements Proactive introduction of new impulses into the organization

At least 3 years of experience in social media management, whether agency or company, is crucial that you know how it really works You know B2B communication not only from theory. You understand how markets, brands and target groups tick in the B2B context and what social media means Strategy is not a buzzword for you: You have developed your own channel strategies, defined KPIs and know how to derive real decisions from numbers You have a sense of platform dynamics and trends and can assess what is really relevant and what is noise Enablement is up to you: you have advised, accompanies or made fit in workshops and know that good social media works only when many can, not only you You think in formats and visual language – from the tile to the carousel, from the tonality to the look & feel You continue to train yourself without anyone having to remind you and share your knowledge as naturally as you collect it You master German in word and writing on at least C1 level