Praktikum im Bereich Platform Sales Campaigns | Brand & Campaigns (w/m/d)

OTTO is one of the most successful e-commerce companies in Europe. With more than 18 million articles and more than 34,000 brands, otto.de is now one of the leading German online shopping platforms. As a marketplace, we are constantly opening up for other brands and partners and thus continue to grow. Relax? Not our thing! Not yours either? Then come to board and shape the future of e-commerce with us.

Diversity belongs to us, like the Elbe to Hamburg: We stand for openness, respect and tolerance, without If and But. Let's put the sails together – regardless of where you come from, who you love or what you believe in. Because you're unique and that's what we're looking for.

With us you can bring ideas and advance projects, engage in networks for your heart topic and actively shape our corporate culture. Trying things, thinking new, being innovative, growing beyond themselves – this is our mindset. Let's reach something big together. Whether you work on campus or at home. You too make OTTO your playground. The Brand & Campaigns area is designed and manages the brand & communication strategy of otto.de. In addition, we are responsible for the development, creative design, implementation and evaluation of integrated campaigns along the customer journey and control all relevant touchpoints such as social media, influencer marketing and digital moving image formats. In this way, we are continuously driving the positive perception of the OTTO brand and ensuring short-term sales and traffic potentials for the OTTO platform. In our team we are responsible for the development, creative design, implementation and success measurement of integrated platform actions across all Funnel levels along the customer journey. Our goal is to continuously promote the positive perception of the OTTO brand and to create short-term relevant purchasing impulses for consumers in order to maximize sales and traffic potential for the OTTO platform. We need your support for our upcoming campaigns! Many speak of “Homeoffice” – we of “hybrid or mobile work”: You can work remotely up to 50% of your monthly working hours. Our teams, together with their leadership, decide how to balance out local time and mobile work.

You work in cross-functional teams and support our colleagues in action design in all operational topics. You support the planning, design and operational implementation and mapping of actions in all relevant systems and ensure the live gear on otto.de. You help in controlling and evaluating campaign success with tools and compile the results in a presentation. You will create independent competitive analyses that contribute to the optimization and further development of platform actions (e.g. Singles Day, SALE, Black Friday, competitions). You work closely with interfaces such as content marketing, online marketing, media, email marketing as well as trading and marketplace. You support the preparation and follow-up of appointments and workshops and summarize the results in writing. You're not sure if the internship suits you? – Then please contact Ilaria (Ilaria.Rinaldi@otto.de) or Katharina (Katharina.Ahrens@otto.de) from the team.

Must-have: You are a enrolled student*in in the field of BWL, Marketing, (Media)Communication or in a comparable degree course or you are in your Gap Year between Bachelor and Master. You have good analytical and conceptual skills. You have fun in varied tasks and working with different interfaces. You are characterized by a high motivation and hands-on mentality. You have a structured and flexible way of working. You can ideally support us for 6 months from July 2025. Your language level: German C2 and English B1. Nice-to-have: You have first practical experience in marketing, sales, CRM or e-commerce on the company or agency side. Microsoft teams and Miro are not strange to you. You can also be available for longer than 6 months? We have the opportunity to complete the internship for 9 months, as required and in consultation with the team. Please contact us!

Professional & personal development Further training courses such as OTTO Academy, Digital Learning Platforms (including Master Plan), Mentoring, Hospitations, Open Feedback Culture, Vocational Orientation Formats, Collaboration in Final Works, Fixed Personnel and Direct Persons in HR Culture and cooperation Students@OTTO Community & Networks, Coworking & Social Spaces, Leadership at eye level, flat hierarchies, independent & independent work, regular employee surveys, Leading Principles, free hot drinks and diverse – also vegan – food offer Remuneration & supplementary benefits Attractive remuneration (1300 € - 2090 €), 15% personal discount (on OTTO articles as well as numerous Benefits & employee offers (e.g. events, travels), 30 holiday days p. a., basic technical equipment Students@OTTO Onboarding One-week onboarding program for students consisting of: Welcome Session, Pulse Lectures, Get-Together & Board Stalk Work-life balance Hybrid working model with up to 50% remote work per month, flexible working hours (running time), 37.5h week Health and well-being More than 30 operating sports, meditation room, mindfulness and stress management courses, occupational health & psychosocial advice Mobility Germany ticket, free parking, e-store columns, StadtRAD stations & many Benefits more! You still have open questions? Then please email personalmarketing@otto.de or write to us directly via WhatsApp at +49 151-51263286. We'll write you back as soon as possible. Here you can find further tips about your online application. JOBV1_EN