Market Development Representative (m/f/d)

Every day, in every area of our company, we combine excellence, precision and creativity with passion. We work across Europe in diverse teams – and yet as a ONECompany. Different perspectives, a common goal: to create solutions that really move something.

You don't just think in sales, but strategically? Are you happy to open up new markets, develop target customers and build a high-quality sales pipeline? Then become part of our team as a Market Development Representative (m⁠/⁠w⁠/⁠d) and take a key role in our growth in defined target markets, regions or industries.

If you want to be part of a team that holds together, takes responsibility and learns from each other, you are right with us.

Market Development Representative (m⁠/⁠w⁠/⁠d)

Location: Am Erlengraben 3, 76275 Ettlingen, Germany

About us

For over 25 years, SoftProject GmbH has been developing smart solutions for the digital world. With our low-code platform, we simplify business processes across the industry and make them more efficient and easier to control. Our customers digitize their processes with intuitive graphic tools – programming skills? Not necessary.

Today, more than 300 companies worldwide rely on X4 BPMS, and our team of more than 200 colleagues is driving the success of SoftProject in Germany, Spain and France. You can expect exciting projects, modern technologies and a working environment where ideas count, team spirit is lived and innovation is fun.

You develop and shape our market development strategy for defined target segments. You identify and prioritize target customers, analyse Buying Center and address relevant decision-makers in a targeted manner. You carry out targeted outbound campaigns via phone, email and social selling and position our solutions at management level. You qualify opportunities based on clear criteria and seamlessly transfer them to our Account Executives. You work closely with marketing to develop and optimize targeted campaigns and content. You analyze market trends and competitive activities and thereby guide specific recommendations for sales and go-to-market strategy. You support the coaching and onboarding of Junior MDR/SDR-Kolleg:innen. You use Salesforce, LinkedIn Sales Navigator daily as well as marketing automation and ABM tools to control your account and lead strategy. You segment target accounts, develop smart outreach sequences and orchestrierst touchpoints across multiple channels (e-mail, social media, phone, events). You use profiling and intent data to reach decision-makers with the right message at the right time.

A commercial training and/or further training, for example to the industrial businessman, economic assistant, communications assistant, office businessman, specialist sales, business owner / specialist (m⁠/⁠w⁠/⁠d) Business Management, sales / sales, business, all-inclusive BWL, trade or comparable with corresponding focus Multiannual experience in B2B sales, sales development, market development or business development – ideally in industry. Detectable successes in the generation and development of complex B2B sales opportunities. Sovereign and convincing appearance towards C-level stakeholders and executives. Safe handling of CRM systems and sales tools as well as the ability to work data-based and optimize processes. Embossed communication and negotiation capabilities as well as a structured, targeted way of working. Flowing German and good English skills. Practical experience with CRM systems (ideally Salesforce) as well as marketing automation tools such as HubSpot, Marketo or Pardot and account-based marketing approaches. Found experience with LinkedIn Sales Navigator and digital prospecting methods. You feel comfortable in a digital sales environment, work with playbooks, sequences and KPIs and continuously optimize your procedure.

Work as it suits you – hybrid work and flexible working hours for more space in everyday life. Family-friendly Benefits – childcare and support for parents. Office vibes – dogs welcome, free parking, fresh fruit, good coffee and smart meals such as Foodji (our digital food machine). Teampirit & Culture – After-Work events, summer and Christmas celebrations, sports events such as B2Run, JobRad and a strong ONECompany spirit. Extras & Benefits – Onboarding Kit, gifts for anniversaries and special life events, EGYM Wellpass for your well-being, Corporate Benefits Platform and an employee recommendation program. .