Head of Online Marketing & Growth (m/f/d)

You want to move, be used and appreciated? Welcome to LaVita. Over 200 employees work with passion for the health of our customers. Is there anything more beautiful? For more than 25 years, we have been focusing on a product: our micronutrient concentrate.

As Head of Online Marketing & Growth, you are responsible for the further development and digital production of our strong and established brand across all relevant digital channels. You ensure that performance, brand management and customer experience are perfectly combined with the goal of achieving sustainable growth and digitally lifting the brand to the next level.

You’re posing media budgets, developing scalable, brand-compliant strategies and ensuring that our brand is consistent, high-quality and effective on all digital touchpoints. Together with your team and in close cooperation with Brand, Creative, CRM and Development, you are actively shaping the digital presence of LaVita. You think marketing not only in channels and KPIs, but you understand how to make a strong brand consistent, relevant and effective in digital space. In this role you report directly to the CMO.

Your tasks • Development and implementation of a holistic online marketing and growth strategy for an established, strong brand • Implementation of brand-compliant digital communication and staging across all relevant channels • Strategic control and optimization of SEO, SEA, social media and performance channels, in particular: o Google (Search, Shopping, YouTube) o Meta (Facebook, Instagram) o TikTok o LinkedIn o Display & Programmatic o further paid and optionally Owned channels • orchestrating fire and performance campaigns to maximize brand strength and sustainable growth • Budget responsibility and performance control (ROAS, aMER, CAC, CLV etc.) • Data-driven scaling of existing channels and identification of new growth fields • Establishment and continuous optimization of scalable processes, quality standards and reporting structures • Leadership, coaching and further development of the online marketing team • Close cooperation with Creative Team, Brand Management, CRM and Developers • Continuous market, trend and competition analysis with brand positioning and growth potential

• At least 8–10 years of experience in online or performance marketing, ideally in the D2C or e-commerce environment • Embossed brand understanding and experience in strategically developing an established brand on digital channels and stage high quality • Very good understanding of the interaction of brand building and performance marketing • Found knowledge of MarTech landscape, relevant tools and current developments in digital marketing • Experience in controlling digital marketing activities and in dealing with larger media budgets • Proven leadership experience with clear responsibility for results • Strong data-driven operation and very good understanding of tracking, attribution and marketing analytics • Strategic thinking combined with operational implementation strength • High number affinity and entrepreneurial mindset

Daily free meals at LaVita Restaurant and throughout the company Tax-free property in the form of a voucher card or occupational health insurance Occupational pension Childcare allowance Jobrad Extensive possibilities for continuing vocational training Team events and corporate events LaVita in refrigerator available during working hours

We offer you

An indefinite body with attractive remuneration An open and warm culture in an ambitious family business Office First - Creativity Living Together Plenty of design and development space, short decision paths An experienced and experienced marketing team with internal experts in all necessary disciplines (concept, text, creation, video, development, etc.) Beautiful premises, modern equipment (optional PC or Mac)