1&1 | Germany | 81xxx, 76xxx, 80xxx Karlsruhe, München | Permanent position | Full time / Home office | Published since: 05.03.2026 on stepstone.de
Head of GEO / AI Search (m/f/d)
1&1 is one of the leading telecommunications providers in Germany with over 3,100 employees and nearly 16 million customer contracts. With pioneering spirit, unusual ideas and creative teams, we have won a leading market position in mobile and broadband connections. By combining the over 67,000 km long 1&1 fiber optic network and regional networks, we create Germany's most extensive fiber optic network. We also build the most modern 5G network in Europe, based on the new Open-RAN technology. With open interfaces and 5G functions in a powerful cloud infrastructure. Continue the 1&1 success story and develop strong sales campaigns. Be part of 1&1. .
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Your tasks • Your profile • What we offer
In this key position at the location in Karlsruhe or Munich, you are responsible for the further development of the digital visibility of 1&1. The focus is on the positioning of the brand in AI-based search and response systems as well as on the targeted use of artificial intelligence to optimize internal online marketing, sales and service processes. Your goal: The sustainable backup and expansion of the organic range - beyond classic search systems - towards Generative Engine Optimization (GEO) and AI-driven Customer Visibility. Building and scaling a holistic GEO strategy to strengthen the visibility of 1&1 in LLMs, AI-Search ecosystems and generative response systems Development of organic visibility across all relevant domains and platforms Monitoring of technological trends and AI-driven changes in search and user behaviour Systematic use of AI to increase efficiency and quality in analysis, content and optimization processes Responsibility for the development and implementation of AI-based solutions in the online marketing area for efficiency enhancement (e.g. by AI agencies). Initiation, control and conceptual development of innovative, customer-oriented sales applications using LLMs. AI-based control and prioritization of technical and structural measures Leadership and further development of the team Close cross-departmental cooperation as well as building internal expertise in AI Search and data-driven content strategies
Multiannual experience in Organic Growth, Digital Visibility or AI Search Deep understanding of classic search systems as well as modern LLM and AI ecosystems Practical experience in the productive use of AI tools for process optimization Strategic thinking combined with operational implementation competence leadership experience as well as the ability to take teams in transformation processes Embossed Analytical and Structured Operation Very good communication skills at executive and specialist levels Very good knowledge of German and English
- Attractive salary
- Strong community of team players
- Working hours of confidence with flexible classification and the possibility of working up to 40% mobile
- Numerous training options on- and offline
- Discounts on 1&1 products and for various leisure activities
- In-house restaurant
- Free drinks and fresh fruit
- Jobrad grant
Location
 | 1&1 | |
| Karlsruhe, München | ||
| Germany |
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