Group Lead, Digital Marketing & Transformation (m/f/d)

Responsibility for the development and implementation of a future-oriented digital marketing strategy Strategic and operational responsibility for the further development of our digital marketing activities and our digital channels, in particular social media and website Further development of SEO, performance, analytics and KPI reporting Introduction and use of AI-based marketing processes and tools Head of strategically relevant digital projects in the field of marketing, in particular the consolidation of several websites to a central platform Optimizing content and channel strategies along the customer journey Integration of CRM, marketing automation and analytics solutions along these Further development of our CRM-based marketing processes to optimize customer experience, lead management and customer retention Professional and disciplinary leadership of the 5-member digital marketing team with which you can significantly shape the digital presence of our company and actively drive innovative marketing solutions

Successfully completed studies in marketing, communication, media, economy or comparable qualifications, at least. Master or Diploma Extensive professional experience in digital marketing in the B2B sector Long-standing leadership experience Detectable experience in the development and implementation of digital marketing strategies in the B2B sector In-depth knowledge of digital transformation and website harmonization projects in international corporate structures Very good knowledge of website management, social media and performance marketing Extensive experience in handling CRM systems as well as in marketing automation, customer segmentation and data-driven campaign management Strong leadership, coaching and communication skills Strategic thinking as well as high transformation and innovation capability Analytical, Structured and Hand-on Embossed Operation Language knowledge: German and English

Our employees are our greatest capital. We want you to develop and develop your strengths. LEONHARD KURZ offers you in a modern, international working environment, exciting career prospects, individual training opportunities and a safe workplace. You can count on the following additional benefits: Holiday and Christmas money Collective and occupational pension schemes Possibility of mobile work Various health offers A modern canteen and sufficient parking for employees Let us shape the world of tomorrow together. We look forward to your application!