Netto Marken-Discount Stiftung & Co. KG | Germany | 93xxx Regensburg | Permanent position | Full time | Published since: 30.06.2026 on stepstone.de
Team Leader Digital Marketing in Regensburg (m/f/d)
With over 4,400 branches, around 88,500 employees, 21 million customers per week and 17.6 billion euros, net brand discount is one of the leading companies in the food retail sector. With around 5,000 articles and a focus on fresh products, net brand discount thus has the largest food selection in the discount landscape. The largest food selection in the discount landscape is ordered, commissioned and transported daily at 20 logistics locations throughout Germany. This means that net brand discount is one of the most important employers in food retail. We want to grow, create new jobs and training places and are therefore always looking for new employees, who in various areas ensure that our logistics processes run smoothly. You think marketing is complete – up to conversion and beyond? You understand how digital channels play together and not just want to optimize individual performance campaigns, but to shape the whole thing? Then you're right with us. As a team leader digital marketing, you are responsible for the strategic and operational development of our digital marketing activities – from e-commerce to the supply communication of our branches to the marketing of our app. .
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Your tasks • Your profile • What we offer
Development and implementation of digital marketing strategies along the entire customer journey (e-commerce, store communication & app) Control and further development of all marketable digital channels – cross-channel campaigns led by external paid media via in-house Planning, implementation and optimization of integrated marketing measures with focus on range, commitment, conversion and customer retention Leadership, coaching and further development of the digital marketing team as well as development of relevant competencies Close cooperation with content, CRM, IT, analytics and external partners to further develop our digital platforms and campaigns Responsibility for budget planning, prioritisation and efficient deployment across all digital measures Ensuring a data-based decision basis through clean tracking, reporting and KPI frameworks Identification of new trends, technologies and growth opportunities in digital marketing
Multiannual experience in digital marketing (e.g. digital campaigning, e-commerce or online marketing), at best experience in managing or developing teams Wide understanding of the interplay of different digital channels and disciplines Analytical thinking and safe handling of KPIs, tracking and reporting tools (e.g. GA4, Tag Manager or comparable systems) Strategic thinking paired with hands-on mentality Communication strength and ability to connect different stakeholders Ideally experience in a omnichannel environment (e-commerce & stationary trade)
A crisis-proof workplace in an expanding company A structured and practical introduction A motivated team with an open and collegial working atmosphere Plenty of design space and the ability to develop marketing in a holistic way Exciting projects around e-commerce, store marketing and app development A brand new office with state-of-the-art jobs in the heart of Regensburg Good access to the motorway and public transport Team-oriented and professional working environment at eye level Regular win chance on home game tickets from Jahn Regensburg
Location
 | Netto Marken-Discount Stiftung & Co. KG | |
| Am Dreistock 14, 93053 Regensburg | ||
| Germany |
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