Project Manager Tourism Marketing (m/f/d)

As a company of the Free Hanseatic City of Bremen, WFB Wirtschaftsförderung Bremen GmbH takes over central tasks in the field of development, strengthening and marketing of the business and experience location Bremen. The WFB supervises, advises and supports companies in commercial settlements, develops and markets commercial areas and provides real estate. In addition, the WFB explores possibilities for innovative projects, creates networks, moderates development processes and establishes the right contacts when it comes to regulatory enforcement procedures or the search for cooperation partners. As a convinced Bremen ambassador in terms of the quality of life and economic attractiveness, WFB supports the tourist marketing of Bremen and takes care of the successful positioning of Bre-mens in the global location competition. We are looking for the Marketing & Tourism division in the Bremen Tourism department for the Team Tourism Marketing as soon as possible

full time. The core tasks of the tourism marketing team are tourism promotion and tourism advertising for the city of Bremen in Germany, Europe and worldwide. The team is responsible for the international marketing of the city of Bremen.

Development, planning and implementation of marketing measures to strengthen the destination Bremen in Germany and abroad – both B2C and B2B Maintenance and development of tourist partnerships and networks, in particular with tourist services and international multipliers Conception, control and analysis of digital campaigns (including social media, content marketing, newsletters, landing pages) to increase range and visibility Project management and coordination of tourist trade fair appearances in Germany and abroad – incl. Organization, partner agreement and content design Market and trend monitoring in national and international source markets and deriving recommendations for targeted marketing measures Control of external service providers and agencies, including briefing, quality control and budget management Monitoring and reporting of marketing activities using KPIs, range analyses and performance data for continuous optimization Presentation of the destination Bremen at events, workshops, trade fairs and press events

Completed studies in marketing, tourism, leisure sciences or a related subject or comparable training in marketing Multiannual professional experience in (tourist) marketing, tourism or a comparable area, ideally with project responsibility and digital focus Reliable, structured and precise operation as well as a pronounced organizational institution for the simultaneous control of several projects Creative and conceptual thinking and interest in tourism topics, trends and target groups High team capability and service-oriented appearance Motivation to take responsibility, learn new things and continuously develop professionally – especially in digital marketing. Sovereign handling of digital marketing tools, social media platforms, CMS/CRM systems and analysis tools Good knowledge of English for exchange with international partners (further languages of advantage)

indefinite working relationship in an appraisal working environment comprehensive training and regular training flexible working hours and the possibility of mobile work Working time account with the possibility of leisure compensation 30 days holiday - Christmas Eve and New Year's Eve fair remuneration with special annual payment and regular salary increases Accident insurance, including for the private sector Company fitness and bicycle leasing very good ÖPNV connection - a discounted job ticket we are happy to provide