Working student Digitales Marketing | HEM App (m/f/d)

Digitization and new forms of drive change our mobility. With the HEM brand, Deutsche Tamoil GmbH is increasingly transforming itself into a close-up provider of people on the move – with fuel at the best price, convenient payment with the mobile phone from the car, a growing number of high-speed charging columns for e-cars and more. We are constantly developing our service station network and are constantly driving forward the digital transformation of our services and products. We are always looking for solutions that are optimally geared to the future needs of the people and the changing needs of mobility, not only are we watching the change, but we actively shape it. Thanks to our innovative and dedicated team, we continue to grow continuously in challenging times and look forward to a successful future. With the HEM app, we offer our customers a modern digital experience – from price comparison to mobile payment to exclusive advantages, such as the HEM low price guarantee and the app washing deal. To further develop and market this app, we are looking for active support at the next possible time:

HEM App (min. 15 hours / week and limited to 12 months with option for extension)

As a working student (m/w/d) in the field of digital marketing, you support our team in the marketing and development of the HEM App. In detail, the following tasks await you: App Marketing and Communication: Support for the digital marketing of the HEM App – You help to communicate clearly and convincingly the central multi-values of the app (e.g. low-price guarantee, mobile payment and wash deals) to our target groups E-mail marketing: cooperation in the planning, initialling and evaluation of e-mail campaigns around the HEM app – from consultation to texts to performance analysis SEO and SEA: support in search engine optimization (on- and off-page) as well as in the planning and implementation of search ad campaigns related to the HEM app Market observation and trend analysis: regular monitoring of competition and market developments in app marketing, mobility and digital services

Study: You are a registered student (m/w/d), ideally in a course of study such as marketing, communication, economics, media or digital, or a comparable subject. You have first contact points with digital branding – whether through studies, internships or your own projects. Thinking: You work in a structured, self-responsible way and want to participate in a dynamic environment. Team spirit: You communicate openly, value cross-departmental cooperation and enjoy the common goals. Language: You communicate safely in German (written as oral); English skills are advantageous.

Your workplace: modern working conditions; in the heart of Hamburg; good connection with public transport; in-house canteen; Coffee, water and tea always free WELLPASS and Premium Railway Ticket Grants; Health Promotion and External Staff Consulting Smart AI solution on your side: for your everyday life and to develop your skills for the working world of tomorrow Insight into the digital branding of an established German company with a strong brand Responsible cooperation on a specific product – the HEM App Flexible working hours adapted to lecture and exam phases A collegial team with flat hierarchies and short decision paths Possibility to introduce and implement your own ideas directly