Sales Lead Gonso - Channel, Demand & Field (m/f/d)

Gonso Cycling Wear We are always on the go – but never on the finish. For over 100 years we have been developing bicycle clothing with perfect fit for every body and driving style. Our experience is our foundation, our drive is curiosity: we do not rest, we keep thinking and drive forward the future of the brand. Gonso focuses on people. We celebrate body diversity and develop cuts that adapt to our customers – not vice versa. And what unites us all is the real love of cycling. We drive ourselves and we live the brand. And right here you come in. In this new role, you shape Gonso's sales future strategically and brand-compliant. You develop a selective channel setup, control demand and price logic and ensure that Gonso is positioned close to the market, relevant to customers and clearly. The brand Gonso is part of Maier Sports GmbH, which has been part of the Schwan-STABILO Group since 2015. In addition to the well-known pins (STABILO), this includes a variety of brands in three different areas. The brands Maier Sports and Gonso are part of the outdoor area next to the brands deuter and Ortovox. Maier Sports GmbH is a German traditional company that, with international production, looks back on over 80 years of history at the Köngen site.

Channel & Demand Strategy Development and further development of channel architecture Responsibility of the Gonso D2C Strategy Definition and categorisation of traders (key accounts, lighthouse dealers, operative trading partners) and monitoring of critical customers Responsibility and implementation of pricing strategy and channel pricing architecture Control of selective product and sales measures Strategic Market & Key Account Work Leadership of strategic discussions with key accounts Personal presence in strategically relevant trading partners Assessment of market potentials, partnerships and special formats Leadership & Development of the External Services Professional and strategic leadership of the external service Regular exchange with external service team Implementation of the Gonso sales strategy in clear guidelines Responsibility for order fair and trader events Market, competition & feedback function Central collection and evaluation centre for market, retail and consumer feedback Structured feedback on product, brand and sales operations Analysis of market developments, competitors and trade structures Analysis of sales, market and industry trends Reporting Budget planning and responsibility as part of the channel and demand strategy Sales, Contribution and Margin Controlling Responsibility for forecasting Creation of monthly reports to management

First relevant professional experience in the field of sales, key account, business development or comparable Experience in the bike or outdoor environment High brand affinity Deep understanding of market mechanisms and channel logic Analytical thinking and structured working Communication strength and safe occurrence in trade Negotiating English High learning readiness and development motivation Clear attitude, but open to feedback Combining strategic thinking with pragmatic implementation desire to take responsibility and grow visible Basic understanding of D2C, platforms or e-commerce Affinity for project-oriented work and ability to control several topics structured in parallel Enthusiasm for the topic Bike is not necessarily a prerequisite, but of advantage

A versatile task area with space for your own ideas and responsibility A valuable, supportive team with flat hierarchies Flexible working hours, mobile office and 30 days vacation Attractive remuneration according to tariff Occupational pensions and benefits Individual integration and training opportunities Team events Corporate Benefits