Gebr. Heinemann SE & Co. KG | Germany | 20xxx Hamburg | Permanent position | Full time | Published since: 02.07.2026 on stepstone.de
Team Leader CRM & Loyalty (m/f/d)
Open the gate to the world every day: your job With our range we offer travelers all over the world what they want – whether in the Duty Free Shop at the airport, shopping over the clouds or on the cruise ship. With the experience of 140 years of trade and the passion of more than 10,000 employees worldwide, we make shopping a very special experience. Because every one of us is best when it comes to our goal: to inspire customers. Discover what we can achieve together. For our company headquarters in Hamburger HafenCity we are looking for you in full time (38,5 hours/week)! Team Leader CRM & Loyalty
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Your tasks • Your profile • What we offer
As Team Lead (m/w/d) CRM & Loyalty Management, you take over the end-to-end responsibility for the international development, scaling and operational management of CRM and Loyalty – with particular focus on our Global Loyalty Program as well as on data and AI-based, salesforce-based customer communication in an international environment. In particular, guide the CRM‐ & Loyalty team (up to 8 employees) professionally and disciplinaryly and continuously develop responsible for the strategic CRM‐ & Loyalty roadmap – with a clear focus on automation, personalization and measurable business impact AI-based customer journeys (e.g. predictive segmentation, next-best action, dynamic content) design, scale and control Establish CRM- and Loyalty-relevant segmentation, KPI- and measurement models to optimize CLV, commitment and retention strategically develop the global Loyalty Program and ensure consistent governance Control budgets, set priorities and manage external technology and agency partners orchestrate international stakeholders and ensure the close interconnection of CRM, Loyalty, App activation and data teams
Complete degree in marketing, CRM, economy or comparable qualification Multiannual experience in the B2C‐CRM environment, ideally in the FMCG/Trade context with Loyalty reference Founded leadership experience, also in international and cross-functional set-ups Very good knowledge of Salesforce Marketing Cloud and ideally other platforms such as Data Cloud, Personalization or Braze Strong analytical skills incl. KPI control, reporting and data-driven decision-making Experience in the use of AI-based CRM and personalization approaches as well as holistic thinking in customer journeys Clear leadership, pronounced communication skills and excellent knowledge of German and English in word and writing You don't meet all the requirements, do you think the place fits exactly with you? Then we look forward to your application.
Attractive personnel discount Flexible working hours Public transport assistance Extensive training offer Occupational pension
Location
 | Gebr. Heinemann SE & Co. KG | |
| Willy-Brandt-Platz 2, 20457 Hamburg | ||
| Germany |
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