Market Development Representative (m/f/d)

Every day, in every area of our company, we combine excellence, precision and creativity with passion. We work across Europe in diverse teams – and yet as a single ONECompany. Different perspectives, a common goal: to develop solutions that really bring about something.

You think Sales not only operationally, but also strategically — and are you pleased to open up new markets, develop target customers and build a high-quality pipeline for sales? Then become part of our team as a Market Development Representative (m⁠/⁠w⁠/⁠d) and take a key role in promoting our growth in the target market, in the target region or in the target industry.

If you want to be part of a team that holds together, takes responsibility and learns from each other, then you are right with us. Market Development Representative (m⁠/⁠w⁠/⁠d)

Am Erlengraben 3, 76275 Ettlingen, Germany

About us

For over 25 years, SoftProject GmbH has been developing smart solutions for the digital world. With our low-code platform, we simplify business processes across the industry and make them more efficient and easier to control. Our customers digitize their processes with intuitive graphic tools – programming skills? Not necessary.

Today, more than 300 companies worldwide rely on X4 BPMS, and our team of more than 200 colleagues is driving the success of SoftProject in Germany, Spain and France. You can expect exciting projects, modern technologies and a working environment where ideas count, team spirit is lived and innovation is fun.

You develop and shape our market development strategy for defined target segments. You identify and prioritize target customers, analyserst Buying Center, and talk to the relevant decision-makers:in a targeted manner. You implement highly targeted outbound campaigns via phone, e-mail and social selling and position our solutions at management level. You qualify opportunities based on clear criteria and seamlessly transfer them to our Account Executives. You work closely with marketing to develop and optimize targeted campaigns and content formats. You analyze market trends and competitive activities and make concrete recommendations for sales and our Go-to-Market approach. You support the coaching and onboarding of Junior-MDR/SDR-Kolleg:innen. You use Salesforce, LinkedIn Sales Navigator as well as marketing automation and ABM tools daily to drive your account and lead strategy. You segment target customers, develop intelligent outreach sequences and orchestrierst touchpoints across different channels, including email, social media, phone and events. You use profiling and intent data to appeal decision-makers:inside with the right message at the right time.

You bring multi-year experience in B2B-Sales, Sales Development, Market Development or Business Development – ideally in industry. You have achieved demonstrable successes in the generation and development of complex B2B opportunities. You are confident and credible in exchange with C-level stakeholders and experienced executives from different disciplines. You have very good knowledge of CRM systems and sales tools and are able to actively use data to control and optimize your activities. You convince by excellent communication and negotiation capabilities as well as a structured, targeted way of working. You speak German fluently and have good English skills. You bring well-founded practical experience with CRM systems, preferably Salesforce, as well as ideally with marketing automation tools such as HubSpot, Marketo or Pardot and with account-based marketing approaches. You have solid experience with LinkedIn Sales Navigator and digital prospecting methods. You feel comfortable in a digital sales environment, work safely with playbooks, sequences and KPIs and continuously develop your approach.

Work as it suits you – hybrid work and flexible working hours for more space in everyday life. Family-friendly Benefits – childcare and support for parents. Office vibes – dogs welcome, free parking, fresh fruit, good coffee and smart meals such as Foodji (our digital food machine). Teampirit & Culture – After-Work events, summer and Christmas celebrations, sports events such as B2Run, JobRad and a strong ONECompany spirit. Extras & Benefits – Onboarding Kit, gifts for anniversaries and special life events, EGYM Wellpass for your well-being, Corporate Benefits Platform and an employee recommendation program. .