Head of On Campus Growth (m/f/d)

Positioning & Product Marketing: You develop and answer the positioning concept for dual study. You provide consistent marketing across all channels and provide clear content requirements for website content, study pages and CRM streams – away from generic texts, to content that matches the On Campus audience. Demand Generation & Channel Strategy: You define the cross-channel growth strategy for On Campus. You decide which channels and formats work for the target group (school marketing, local partnerships, offline initiatives, paid social, B2B toolkit) and bring them into a consistent overall picture – together with campus teams, marketing manager on campus and central marketing. Strategic x-functional stakeholder management: You are systematically identifying all areas outside the operating funnel – central product marketing, website, CRM content, brand management – which must contribute to sustainable growth for on campus. You suggest that these contributions are coordinated, prioritized and qualitatively high-quality. Strategy roadmap & content quality assurance: You translate the growth strategy into a prioritized roadmap, actively promote their implementation in the partner areas and ensure the content of marketing outputs for On Campus.

You have proven experience in strategic marketing, ideally focusing on product marketing, demand generation or growth – in the educational or B2C/B2B environment. You are strong in x-functional leadership: You know how to move, prioritize and create commitment without disciplinary authority. You think in customer journeys and can close the gap between strategy and content/channel execution. You are able to actively request and design Ownership in complex matrix structures – not to manage. You communicate clearly, directly and at eye level with sales, product and leadership level.

Be you at IU: We support and humble you to achieve your personal and professional goals. Finally, your satisfaction is an essential part of a positive and productive environment. Work where you want...: Digitization is part of our DNA. Therefore, decide which location will increase your productivity. You love home office? No problem! You want to work from abroad for a while? Our WorkFlex Benefit makes it possible. ... and temporally flexible: It is your job: We trust you and give you the greatest possible freedom to organize yourself. Bring your knowledge to a new level: Where, if not with us? Enjoy free access to all our e-learning platforms. In addition, we will fund you a complete technology study of your choice. The aim is to subsidize your DeutschlandTicket so you can only pay €13.45 per month. You'd rather be on the bike? Then a JobRad might be something for you. So you are both professionally and privately mobile and do something good for the environment. 33 days of rest: breaks are important! In addition to 30 flexibly selectable holiday days a year, we will give you additional free days on your birthday as well as free days on Christmas Eve and New Year's Eve. The IU International University (IU) is Germany's largest university – and we are not only an excellent choice for studying, but also an excellent Great Place to Work®! As an edutech company, we rely on the latest technology and data-based approaches. Therefore, AI-controlled voice assistance and other GPT systems have long since arrived in our working day and help us focus on the exciting projects. Here at the IU over 4,000 employees work, who really want to move. That sounds like the perfect job for you? Then apply online now! Simple, simple and without writing. For further questions, please contact Ronja at ronja.kaiser@iu.org. Please be aware that we are not allowed to process email applications for data protection reasons. .