Strategic Brand Manager - Campaign Management (limited to 2 years) (m/f/d)

About the company It's the look forward that drives you. The possibility of moving something together with colleagues to discover new things and to develop ideas enthusiastically. We are asking exactly this attitude. For this we are looking for brave adventurers: those who do not leave innovation undiscovered – even if everything else is thrown over the pile. If you are curious and always have for a change of perspective, come to us!

Our offer Your life is versatile and individual! Just like your benefits with us. Yoga courses, family support or discounts – all things that make your life “Yello”. After all, I want you to feel comfortable with us. Convince yourself: And so the good energy can feel for you!

GuteEnergie.

Trust. Work-life balance is not an empty buzzword. You will design your working time within the working time and in consultation with your team. Flexibility. With individual workplace choice, agility & hybrid collaboration you can work as it suits you best. A grant to the office equipment for home is on top. Family. We're just as close to our hearts as you are. That's why we support you with the KiTa costs. Energy costs. With our employee tariff you not only save money monthly, but also use 100% solar power from Europe. E-mobility. Get into e-mobility with us. Use discounted leasing offers for e-bikes. Further development. Through our group-wide learning work, you have the opportunity to develop yourself individually and develop your talents. Recharge the batteries. Strengthen your inner center or train your mobility with our Yello sports offer. Yoga, Pilates or Fascia courses with certified trainers are available. And in between there are small relaxation or mindfulness exercises to go.

Do you have #lust?

Various tasks You are the main project manager for our Yello brand campaign – which is completely realized as a digital creation. In doing so, you control our creative agency and develop creative guiding ideas and campaign concepts – always with the aim of raising digital creation to the next level and implementing campaigns that stand out and inspire. You suggest that our campaigns make a positive future narrative and win people for the energy transition. The holistic project management, including stakeholder management, as well as the comprehensive campaign budget management are your responsibility. Together with your teammates, you are responsible for the entire process of campaign development – from conception to production to testing, evaluation and final success control. You will implement photo shoots together with your corporate design colleagues. You work hand in hand with our media manager. You are a Sparring partner*in for the social media team and brings together campaign and social media content into a stringent overall appearance of the brand.

Convincing profile You have a degree in marketing, media, BWL or a comparable degree programme; but most importantly, your doing! Project management is your passion! Timings, deadlines, rounds of votes, and your stakeholders have a look at you. The fact that you can control large campaigns shows visible project successes and your multi-year professional experience. With your pronounced machermentality, you are consistently implementing ideas. You drive projects forward and successfully complete them. You always keep the budget in mind, plan ahead and make sure that campaigns are implemented on time and cost-effectively. Your heart beats for digital creation! You immediately realize what campaign idea really stands out – and welcome our creative partners with your high claim to a new level. Current digital trends inspire you! Whether from the industry or far beyond – you do not miss a campaign highlight, and you regularly bring new inspiration to the team. You always keep the target audience in mind and focus – even with the support of your strategy colleagues – on the right addressees. Good ideas are not just a belly feeling for you: You go to the ground and draw the right conclusions on the basis of tests and data.

About the area The strategic marketing of Yello acts as a staff and cross-brand, strategic directs division of the management. In the field of brand, campaign and market research, he has the task of designing the strategic positioning of the brand, its corporate identity and its design and transferring it to campaigns and diverse communication projects. Here the strategic framework is defined, which allows a holisticly stringent action and communication at all external and internal touchpoints. We want to inspire people to their personal energy transition, inspire them and accompany them. Digitization and sustainability go hand in hand with us! This is where you come in.

Contact Interested? Apply online now! A letter is not required for this, if necessary we ask a few job-specific questions in our application form. In addition to the EnBW, our recruiting team will introduce additional corporate companies. For questions, Reich, Denise | d.reich@enbw.com is available.

All people are welcome with us, regardless of gender, age, sexual identity, origin, religion, worldview, with or without disability.

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