Marketing Specialist | Social Media & Content Creation

We are market leaders and pioneers for modern practice management in veterinary medicine. Founded as a family business, today we are part of Antech. For over 31 years we have been creating secure jobs and employing over 100 employees. What distinguishes us: long-term thinking, reliability, a strong team spirit and a clear look forward. We are forward-looking and stand for fresh impulses and new perspectives in the digital world of practice. We work in agile teams with flat hierarchies and experienced leaders: inside. With us, everyone is allowed to be as he or she is – and all draw on a string. Together we develop products that move the market. The future of veterinary medicine needs our vision Since its founding in 1997, we want more at VetZ! Because we believe that all veterinarian practices in the world deserve the best. Our experts: women from veterinary medicine, technology and programming work passionately every day to enrich veterinary medicine worldwide through innovations. We are the forerunners:inside, motivators:inside, so that the teams of every veterinarian practice get more space for their passion. Marketing Specialist | Social Media & Content Creation Improve our marketing team at VetZ and present the digital future of veterinary medicine.

Veterinary medicine changes – digital, data-strong, networked. And we're retelling this future every day. As a Marketing Specialist | Social Media & Content Creation, you work closely with your colleagues in our marketing team at Isernhagen. You are the voice, face and creative motor of the social media appearances of our brands VetZ, easyVET, petsXL and vetOS. You translate technological innovation into emotions, veterinary medicine in stories and future into tangible content. LinkedIn? For you the place where decision-makers find orientation. Instagram & Facebook? Your play area for formats that keep animals moving inside. Camera? No obstacle, but a tool. Social Media Development and realization of our social media storylines via LinkedIn, Facebook and Instagram Regularly even before the camera. Authentic, professional, approachable Management of our channels and communities with sovereign voice Identification of appropriate influencers:internal and creators and implementation of common formats and cooperations Cross-platform observation of trends and understanding that are relevant to our brands Content Creation Translation of complex veterinary topics into understandable, relevant content for veterinarians:inside Self-producing texts, photos, stories, reels, videos, interviews and behind-the-screens Filming, cutting and producing content that makes our future tangible Use of existing templates and setup of graphics and visuals that sit Use of modern AI tools such as ChatGPT, Midjourney or Nano Banana for efficient ideas development and implementation Copywriting Precise content and clear messages for veterinarians:inside Change the tonality of precise and professional (B2B) to be approachable and visual (B2C) Own creation of hooks, headlines, captions, ad copies and long-form posts. Clear, powerful, loud and unmistakable VetZ Ads, Analytics & range Understanding the basics of funnels, target groups and conversion optimization Planning, switching and optimization of campaigns on Meta, LinkedIn and Google Definition of KPIs, their follow-up and a clear look at working relationships Organization & Cooperation Supporting the marketing team in project management from campaigns to events and also at trade fairs Observing deadlines, keeping track of content and ensuring that content appears in the right place at the right time Close cooperation with colleagues from marketing, consulting, sales and product teams

Experience in social media management on corporate or agency side Safe handling of camera, cut and short form content Pleasure to stand up and explain content. Sympathetic, sovereign, of course Embossed copywriting skills and feel for good texts in all formats Social media trend from LinkedIn to Instagram Interest in veterinary medicine, animal health and/or software topics Know-how about social media platforms, ads and influencer collaborations Basic knowledge of Canva, Premiere, CapCut or similar tools as well as Adobe Creative Suite Structure, organizational design and clean project management Very good knowledge of German and secure writing in any situation Willingness to work in English if necessary and to present projects internationally

A workplace in a family business with international growth opportunities TOP Employer Award at Kununu Flexible working hours Training and training opportunities Personal coach and fitness courses at the company's own gym. For free Flat hierarchies and short decision paths