Senior MarTech Manager (m/f/d)

MarTech Stack & Automation Introduction and control of our MarTech stack (CRM, CDP, ESP, Analytics, Ads platforms) Evaluation and introduction of new tools – with clear ROI focus First-Party Data Structures and cookie-free tracking infrastructure CRM – Construction and Operation Implementation of the CRM system: Account setup, data model, integrations Structure of Segmentation Logics, Journey Builder Flows and Email/Push Automation Connection to existing systems (website, BI, Ads platforms) and first-party data infrastructure Continuous optimization of opening, click and conversion rates based on real data Performance Marketing – scalable, not manually Building an automated campaign infrastructure via search, display and social – no single manual campaigns Development and control of a full-funnel strategy with defined efficiency targets and clear budget thresholds Attribution: you set up multi-touch models and know what You say – and what not Use of Google Ads Scripts, APIs and Automation Tools (e.g. n8n) to reduce manual workflows Tracking & Measurement – clean data as a basis Structure and Development of Tracking Architecture: Server-Side GTM, Enhanced Conversions, First Party Data Implementation of Consent-compliant tracking without data loss Close cooperation with the BI team for continuous data pipelines KI & Website – leading General responsibility for website strategy, architecture and further development Building AI-based landing page systems that automatically tailor content to search intentions and target groups Use of AI tools in daily business: content, testing, personalization, workflow automation CMS control, A/B testing infrastructure, Page Speed – you’re implementing, you’re not delusional

3+ years of experience in digital marketing – with demonstrable implementation successes, not only concepts CRM implementation experience – setup, data model, automation flows; Salesforce Marketing Cloud Hands-on Performance Marketing: You have built and optimized campaigns yourself, not only released Tracking Competence: GTM, GA4, sGTM, Enhanced Conversions – you know how the data flow AI tools are working tools for you, no buzzwords – you use them daily (ChatGPT, Claude, n8n or the like) Web experience: CMS, technical SEO, CRO – you can advance a page yourself Analytical and structured

Interesting, varied and wide range of tasks in one of the largest real estate companies in Germany and Europe Good operating climate, communication culture “by you” and pleasant working atmosphere in an environment with flat hierarchies Individual training and coaching for professional and personal development in our Academy and through our in-house business coach Professionally equipped, in-house gym with trainers and courses at the headquarters in Berlin as well as fitness and health services through the Wellhub platform at all outdoor locations Extensive occupational health management and occupational retirement Assistance by way of work through grants for the use of public transport and the possibility of cycling through Eurorad Flexible working hours and mobile work for even better work-life balance Exciting virtual offer of family-friendly benefits, including holiday programs, leisure and sports, as well as consulting services with our partner company Voiio Possibility of visiting the Bundesligaspiele of FC Union Berlin, our hearts association Discounts in selected hotels worldwide with up to 30% on overnight stays and special conditions on food and beverages Employee discounts for special conditions in the areas of media, fashion, leisure, facilities, etc. via a partner company Mobility and flexibility through the use of pool and utility vehicles to carry out activities Additional free days on Christmas Eve & New Year's Eve