B2B Marketing Manager – Lifecycle & ABM (m/f/d)

Immoware24 was founded in 2013 in Halle (Saale) and is a professional management software for real estate management and management (movement, WEG and SEV objects). Thanks to Immoware24, house and real estate administrations no longer need their own servers. Immoware24 guarantees the highest safety standards thanks to TÜV-tested data center, high-availability level 3. Immoware24 can be used immediately (Mac, Win) without installation on any browser-capable device and can be reached from anywhere thanks to web-based solution (SaaS). From the very beginning, Immoware24 focuses on: The “Everything from a Hand” principle, i.e. a software that has the right feature easily understandable and clear in handling for all the needs and requirements of the everyday administrator.

Grobly, you take all that happens after the lead generation: you accompany interested parties: from the first contact to the conclusion of the contract, make sure that existing customers know and use our additional products, and put the material in the hands of the sales that You really need. You are the link between product, marketing and sales. Your tasks: Lead conversion: You design and optimize Nurturing streams that make customers from Leads Testaccounts and Testaccounts – today only part of our leads reach the test phase, you want to change. You will evaluate conversion rates per Funnel level and lead source, identify bottlenecks and take action. You shape the communication during the test phase and tune with the distribution when and how leads are transferred. You take existing automation into Salesforce, develop it further and build new campaigns independently. Upsell communication for existing customers: You develop campaigns for our additional products to inform new customers and make them use of them. You segment our customer base after use and size and address each group with the appropriate argument. You develop customer cases and benefit arguments that show what our features do in the everyday life of an administration. Sales enablement: You translate each release into a briefing for distribution: What is new, for whom it is relevant, how to argue it. You'll start argumentation aids, objection treatments and competitive comparisons, especially for our premium customers. You get feedback from sales talks and play it back into marketing and product. Account-based Marketing and Sales-Enablement: Together with sales, you start an ABM pilot for our main target administrations: target account list, personalized sequences, gearing with sales and trade fairs. You create sales-enablement content so that our sales with marketing material can appeal to customers particularly well. You develop speeches for premium customers in conjunction with Sales.

That's what you bring: Three to five years of experience in B2B marketing (SaaS), ideally focusing on lifecycle, CRM marketing, demand generation or sales enablement. Practice with marketing automation and CRM: You can build campaigns, segments and triggers yourself. Salesforce or Pardot are a plus, not a must. You're a pay affinity, you read Funnel, drive A/B tests and build your reports yourself. You write clearly and understandably in German and can translate software benefits into the language of our customers. You worked closely with sales and you know what material is actually used in the sales talk. You work independently, structured and get what you need – even directly at the management. It would also be nice to have first experience with account-based marketing, stock customer marketing or proximity to the real estate and administration industry.

What you find with us: A product with over 4,000 customers and a full roadmap – substance for communication is enough. Short paths: direct cooperation with our CMO, exchange with sales and management. We work closely together. A small but fine marketing team that doesn't see you as an associate, but as an important member on the way to more growth.

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