Referent Global Marketing - Global Campaigns & Performance Marketing (m/f/d)

Global Marketing - Global Campaigns & Performance Marketing (m/w/d) Stuttgart Full time | DEKRA SE | Job ID: 4196 About DEKRA DEKRA focuses on future topics in all areas of work: from vehicle testing to cybersecurity, from product testing to clean energy or from automated driving to artificial intelligence. We focus on new technical developments early on and provide industry-wide security in 60 countries with around 48,000 employees. Do you want to make our future safer and more sustainable?

Your tasks include conceptual and strategic development, planning, implementation and continuous optimization of global marketing campaigns across digital channels (e.g. paid media, e-mail, social media, display, website, webinar) You take over the control and continuous optimization of performance marketing measures with a clear focus on lead generation, conversion and ROI You develop and coordinate high-quality marketing content and campaign sets in cooperation with internal teams and external agencies The definition, monitoring and interpretation of campaign KPIs as well as deriving concrete optimization recommendations in close cooperation with analytics and data experts are also part of your task You take over the control of internal stakeholders and external service providers to ensure consistent and high-quality campaign implementation Develop, document and scale global campaign frameworks as well as best practices for regional rollouts

At least 7 years of professional experience in global digital marketing, performance marketing or campaign management, ideally in an international environment Detectable practical experience with paid media platforms (e.g. Google Ads, LinkedIn, Meta) as well as marketing automation tools (e.g. Salesforce Marketing Cloud) Strong analytical ability and ability to translate data and insights into strategic and operational measures Very pronounced project management skills with the ability to control complex initiatives, schedules and multiple stakeholders in parallel Structured, proactive and solution-oriented operation with high degree of self-responsibility Very good knowledge of English; German knowledge is advantageous

Attractive remuneration incl. Christmas and holiday money as well as company success 30 days holiday, additional holiday for longer accommodation Flexible, predominantly mobile work Internal training and qualification measures Events like Ski Cup, Motorcycle Meeting or Christmas Party Other great benefits: Occupational pensions, Jobradleasing, Jobticket / Driving allowance, Employee discounts, Business restaurant with food grants, Internal Health Management, Parking and much more