Web Analytics & Insights Manager (m/f/d)

You develop measurement and tracking concepts for websites, digital services and customer journeys. You conduct events, KPIs and technical requirements from user tasks and professional goals. You accompany the implementation, quality assurance and further development in close cooperation with the development department, IT and external partners and ensure a smooth process. You analyze user behavior, usage paths, funnels and conversions. You'll start reports and dashboards and guide specific action recommendations. You share your expertise in the team and understand concepts, requirements and analysis results. Together with your colleagues, you continuously develop lead and conversion routes. You systematically check the effectiveness of these measures using meaningful data analyses and targeted tests. With eCommerce, BI and specialist departments, you can design continuous data links between website, shop, CRM/lead management and other systems. You're a professional contact for that. In cooperation with our online marketing agency, you define clear goals and specific requirements for relaunches and marketing campaigns. You are investigating and analysing the results achieved in a targeted manner.

Multiannual experience in web/digital analytics, tracking or a comparable area. Safe handling of analytics, day management and reporting tools, such as GA4, eTracker, Google Tag Manager, Looker Studio or comparable solutions. Good understanding of customer journeys, UX, funnels and lead and conversion routes. Technical understanding of websites, data layer, APIs and other interfaces as well as the interaction of digital systems. Knowledge of data quality, consent management and cross domain tracking. You understand server-side tracking and can formulate requirements and judge implementations professionally. Experience in data-based optimization as well as methodological knowledge in hypothesis formation, test planning and evaluation of A/B tests and further experiments. Experience in cooperation with development, eCommerce, BI, IT or external partners. A structured, analytical and independent way of working. You take up specialist questions independently, introduce suggestions and develop solutions together. You have the pleasure of complex questions, go analytically and introduce your own ideas. You attach great importance to the open exchange in the team, share your expertise with others and actively engage in working on joint tasks and projects. Practical experience in handling testing tools as well as in the technical implementation and reliable operation of server-side tracking solutions is of great advantage.

A versatile and responsible workplace that offers you a wide range of varied tasks and challenges. A structured integration and support by a collegial and dedicated team. Short decision-making and open, transparent communication at all levels. Own-sponsored work with a large design space for your own ideas. Various possibilities for professional and personal development. A long-term perspective in a future-oriented and stable company. An attractive remuneration, supplemented by holiday and Christmas money, a grant for occupational pensions and benefits in terms of assets. 30 days vacation per year. .