Michael Page | Germany | Hamburg | Permanent position | Full time / Home office | Published since: 08.04.2025 on stepstone.de
Senior Brand Activation Manager (m/w/d) - Food
My client, with its established brands, is part of a multinational company from the food industry. The company is known for the excellent quality of its products and is one of the leading manufacturers in the respective segment. Currently, the company is looking for a Senior Brand Activation Manager (m/w/d) that identifies further potentials and develops the strong brands profitably. JOBV1_EN
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My client, with its established brands, is part of a multinational company from the food industry. The company is known for the excellent quality of its products and is one of the leading manufacturers in the respective segment. Currently, the company is looking for a Senior Brand Activation Manager (m/w/d) that identifies further potentials and develops the strong brands profitably.
As Senior Brand Activation Manager (m/w/d), you develop brand activation initiatives for an international food manufacturer and develop the product portfolio profitably. Description Strategic development and implementation of initiatives to brand activation and increase brand equity Overall development of growth plans in line with the international corporate strategy Development and creation of the brand activation plan with a view to the market environment in Germany Management and implementation of activation measures in the commercial environment Identification of growth opportunities based on commercial and household panel data in cooperation with Category Management Own budgetary responsibility for brand activation and close cooperation and management of media agencies Cross-country cooperation in a cross-functional team
Complete university studies or comparable training Multiannual Experience in Trade Marketing / Brand Management / Category Development within Consumer Goods - preferably Food Industry Good knowledge of trade structures in Germany The ability to understand complex information Very good analytical skills Strong in stakeholder management Ideally experience in dealing with a P&L and in controlling media agencies German and at least fluent English skills
Responsibility of a strong product portfolio with a good reputation on the market General development of brand activation in Germany High efficiency in function Attractive salary package with fixed, bonus and company car/Car Allowance Flexible work - 2 days in office and 3 days Home Office (per week) The company is looking for its location in Hamburg JOBV1_EN
Company location
Location
| Michael Page | |
| Hamburg | ||
| Germany |
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