Performance Marketing Manager (m/w/d) - Full-time (40 h/week, min. 32 h/week)

DATAPART - We are the 100% solution. DATAPART Factoring is the market leader for billing and factoring for driving schools in Germany. The DATAPART guarantees a complete and reliable accounting process for approx. 700 customers with around 195,000 riders and more than €400 million factoring turnover per year. With our processes and our customer service, we always achieve highest efficiency and customer satisfaction. As a strong-growing medium-sized company with currently around 40 employees, we are on expansion course. At DATAPART you will become part of a stable backbone of the entire driving school industry. You help our valuable driving school customers to be more independent – and ultimately you allow many young people a bit more freedom: your own driving licence.

We are looking for you as soon as possible Performance Marketing Manager (m/w/d) in full time (40 h/week, min. 32 h/week)

Management of our social media channels (Facebook & LinkedIn) You plan content, create editorial plans, coordinate postings and interact with our community. You are also responsible for building new channels such as Instagram or TikTok. You know the Meta Business Suite. Care and development of our WordPress site You are responsible for the content of our website and tax the agency on technical development. Search Engine Optimization You analyze our organic visibility, identify SEO potentials and implement targeted measures for onpage and offpage optimization. Planning and control of SEA campaigns (such as Google Ads) You design, manage and optimize paid search displays to efficiently increase visibility and lead generation. You will keep a look at budget, KPIs and conversion targets. e-mail marketing You plan content, create and send the mailings and newsletter Performance Analysis & Reporting You analyze relevant KPIs from SEO, SEA, and Social Media, first report and guide specific action recommendations for optimization. Tools like Matomo, Google Search Console & Co. are your daily work base. Cooperation with internal and external partners You work closely with our teams as well as with service providers in the fields of graphics, text, or technology to effectively implement campaigns. Support for marketing management

Found experience in performance marketing You bring at least 2–3 years of professional experience in SEO, SEA, website management and social media – ideally in the context of a medium-sized company or agency. Technical Understanding for WordPress You are safe in dealing with WordPress and know how to manage a website, but also strategically develop it. Strong knowledge of SEO and paid search You understand the contexts of visibility, content, keywords and user intent – and you know how to efficiently set up and optimize search campaigns. Experience in social media management You have already looked after social channels like Facebook, LinkedIn, Instagram or TikTok and developed a good sense of formats, language and timing. Understanding figures and analytical strength You are safe in handling tracking and analysis tools, interpreting data and performing concrete optimization measures. Hands-on mentality and self-initiative You work independently, pragmatically and solution-oriented. You don't need long briefings, you know what to do next.

Safe workplace in a growing medium-sized company Open and valuable working atmosphere Flexible working hours Homeoffice (1 day per week) Attractive remuneration Occupational pensions and sick leave Team events, top office equipment, free of charge: fruit, drinks, snack bar and parking Seat in Ludwigburg with good connection (Metropolregion Stuttgart)