Digital Marketing Spezialist (m/w/x)

Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To set the pace with our innovations and make it great. Because there are a lot of fascinating people behind every successful company. ZEISS employees work in an open and modern environment with numerous development and further training opportunities. Our culture is characterized by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together.

Today dare. Inspire tomorrow.

Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity.

Apply now! In less than 10 minutes.

The future of measuring technology begins at ZEISS ZEISS Industrial Quality Solution stands for ground-breaking measurement technology with more than 100 years of tradition. We develop and produce high-performance tactile, optical 3D and X-ray measuring instruments and simultaneously offer suitable software solutions for evaluating the measurement data. With a strong and broad technology and software portfolio, comprehensive know-how as well as a global set-up, ZEISS is a leading partner in a wide range of industrial sectors, such as electromobility, medical technology, additive manufacturing and aircraft engineering.

Implementation and data-driven optimization of multi-channel performance campaigns (such as Google Ads, LinkedIn, website) and maintenance of the necessary content – always in consultation with stakeholders from international marketing teams

Cooperation in the development of channels for the digital market presence of the ZEISS Industrial Quality Solutions

Combining and interpreting data from different internal and external sources across different customer journeys

Development of reports and target group-specific recommendations for international colleagues from marketing to sales

Visualization of reports on automated dashboards

completed studies or training in marketing, media informatics, communication or comparable

ideally first experiences in (B2B) digital marketing with focuses such as social media, content management or web analytics

Interest for new trends in digital marketing and analytics and enthusiasm for work with KPIs and data-driven actions – including support by AI

Communication strength, empathy and a sense for different target groups – also in terms of tasks such as community management or social media post design

Basic knowledge of how to use common analytics applications or content management systems

a structured and independent working method and very good knowledge of German and English

Become part of our team and set new standards in industrial measurement technology! JOBV1_EN