CRM-Manager – Gaming (m/f/d)

Do you want a creative working environment with start-up characters in an established company? Welcome to DIE SPIELBANK - the young iGaming offer of the Spielbanken Sachsen. With us innovation meets experience, because we are a pioneer in digital gambling in Germany. Under state license, with DIE-SPIELBANK.de we have created a unique online gambling experience securely, legally and full of entertainment. Become part of our dynamic team and play a key role in the further development of our digital presence. If a digital working environment is your passion and you want to conquer an even young yet competitive market with a new platform, then you are right with us! We are looking for a data-driven CRM manager (m/w/d) that raises our player engagement to the next level. In this role, you are responsible for the planning, implementation and optimization of CRM measures along the entire player life cycle – from activation to reactivation. If you love gaming and data-based marketing strategies are your strength, we look forward to you. We are looking for our online casino team

CRM Manager (m/w/d) – Gaming Leipzig | unlimited | Full time

Responsibility for the entire CRM cycle (onboarding, retention, reactivation, VIP programs) Planning and implementation of multichannel campaigns (e-mail, push, in-app, SMS) Analysis of user behaviour and segmentation for personalised speech Monitoring and optimization of central KPIs such as retention rate, Customer Lifetime Value (LTV), ARPU and Churn Conducting A/B tests for continuous performance strength Control and development of CRM tools and marketing automation processes

At least 3 years of experience in CRM, ideally in gaming, iGaming or digital platform environment Strongly pronounced analytical thinking and experience in data-driven marketing Experience with CRM systems such as Salesforce, Braze, HubSpot or Optimove Understanding Customer Lifecycle Management and Segmentation Experience with marketing automation and campaign control

Occupational pension Company doctor Flexible working hours Good transport Homeoffice Health measures Canteen Parking place Assets