Dual Study Programme Marketing (B.A.) - macheete

You want to start in the Communication & PR section? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. is an owner-operated agency for PR & Digitales based in Berlin. We develop and implement communication strategies for brands, companies and organisations from culture, lifestyle, business and sustainability. Our focus is on public relations, social media and content-driven brand communication. We work hands-on, strategically and creatively – close to topics, people and current social developments. Our close cooperation with our customers is particularly important: in the short, short, and a strong sense of relevant stories.

Become part of our team and start with us on April 1, 2026.

At the practical partner - made: You don't have to pay tuition fees – that's what we did for you! We also pay you a monthly fee of € 350 gross You have flexible working hours You can work at home office You work with motivated and competent colleagues: You have development and training opportunities You can participate in our team events At the IU - Campus Berlin: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You actively support the planning and implementation of PR and social media campaigns for various customers: You are researching topics, creating editorial plans and writing texts such as press releases, social posts or website content You work on the care of media and influencer contacts as well as on the dispatch and follow-up of press materials You plan, create and publish content for Instagram and LinkedIn and perform the performance You participate in concepts, presentations and reporting and support project-related management

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You are interested in PR, social media, and digital communication and are keen to learn new things You work structured, reliable and like to introduce your own ideas You can communicate well in English You are open to teamwork, feedback and independent work You feel comfortable in digital tools and social networks and are curious about new trends Career prospects: In the event of a successful degree of study, the possibility of a takeover exists. You can specialize in PR, social media or content strategy. Perspective is a further development to the junior consultant:in or Project manager:in possible. We promote independent work and the gradual expansion of responsibility and customer contact.

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