Global Consumer Lead (m/f/d)

Responsibility for portfolio, innovation, and consumer insights: close collaboration with local marketing and sales functions to ensure a consistent brand experience Developing and implementing a strategy that centers consumer needs at the heart of our innovation processes Ensuring that our products are available to our customers anytime and anywhere Focus on TV commercials and other channels to maximize brand presence Development and implementation of global marketing strategies based on comprehensive market and consumer analyses to increase brand awareness and loyalty Monitoring existing products and innovation management for the successful market launch of new products Using market analytics and technological trends to identify new business opportunities Conducting analytics to gain deeper insights into the needs and behaviors of our consumers

Graduated in marketing, business administration, or a comparable qualification Several years of experience in consumer insights and media are a satisfactory; ideally, you have in-depth knowledge of innovation management or product development, preferably in the consumer goods industry Strong analytical skills and experience in performing market analyses Creativity and strategic thinking to develop innovative solutions Team-oriented approach with excellent communication skills in German and English

A globally operating, family-owned company with a commitment to social responsibility Flexible working time models and home office options to support work-life balance Responsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension scheme Exciting prospects in a globally growing company with a wide range of professio­nal and personal develop­ment opportu­nities