Email Marketing Specialist (m/f/d)

TP-Link is a global provider of reliable network devices and smart home products, headquartered in the united states, and is consistently classified as the world's leading provider of WLAN devices. The company is committed to providing innovative products that improve human life through faster and more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continuously expands its global presence.

With a proven tradition of stability, performance and value, TP-Link has compiled a product portfolio that meets the network requirements of all people. As the connected lifestyle is constantly evolving, the company is expanding today to surpass the requirements of tomorrow.

TP-Link Deutschland GmbH was founded in April 2009 and hosts the sales and marketing team for the DACH region as well as the support and central warehouse for the DACH region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, Repeater, UMTS / LTE, Printserver, IP Cameras, Smart Home Devices) and SMB products (Switch, Router, SFP Modules, Media Converters, Network Adapter, Surveillance Cameras) etc.

More at: http://www.tp-link.de.

Granular Klaviyo & Shopify operations: conception, management and continuous optimization of complex automated email flows (such as welcome series, shopping cart drop-offs, browsing tapes and win-back flows) using Klaviyo in conjunction with our Shopify store. Advanced segmentation: Development of highly targeted customer segments based on purchasing behavior, engagement metriches and purchasing history to provide deeply personalized content. Internal system management & Amazon SES campaigns: planning and implementing high-volume advertising newsletters and product launch emails using our internal shipping system and Amazon SES. Adjustability management: monitoring of sender reputation, bounce and unsubscribe rates and spam complaints. Application of best practices to ensure maximum inbox placement and list hygiene. A/B-Testing & Optimization: Continuous testing of subject lines, email texts, creative content and shipping times to improve engagement key figures and increase conversions. Cross-functional cooperation: close cooperation with the visual designer, copywriter and the performance marketing teams to optimize lead generation on the website, creating appealing email content and ensuring a consistent customer journey.

Professional experience: More than 3 years of experience in e-commerce, digital marketing or in a dedicated DTC role, with a proven track record in the scaling of direct sales. Holistic e-commerce knowledge: profound understanding of the entire digital trading ecosystem, including Shopify operation, CRM tools and email marketing tools such as Klaviyo and Amazon SES. Customer-centric approach: A strong passion for understanding consumer behavior and designing personalized, meaningful brand experiences. Analytical Competence: Excellent ability to interpret data from platforms such as Google Analytics and Shopify to make sound, strategic business decisions. Language knowledge: English and German knowledge.

For this location in Düsseldorf we offer:

An independent and responsible activity in an innovative and leading international company A friendly and motivated team, as well as individual further development possibilities Attractive grade with target-dependent OTE bonus (''on-target-earnings'') Various additional services such as food vouchers, birthday gifts, weddings, birth of a child, company anniversary etc. 28-31 Holiday days, rising with the length of the company's membership, as well as special holidays at various occasions Proportional mobile work Occupational pension Regular team events (quarterly team building, Christmas party, etc.) A modern office with free parking and an excellent view over Düsseldorf Ergonomic office chairs and height adjustable desks Free hot & cold drinks (coffee, tea, cola, lime etc.) Employee discount on all our products