Content Marketing Manager Fokus Ecosystem & Workflows (m/w/x)

Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To make a sign with our innovations and to enable great. Because there are a lot of fascinating people behind every successful company. In an open and modern environment with numerous development and further training opportunities, ZEISS employees work in a culture characterised by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together. Today dare. Inspire tomorrow. Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity. Apply in less than 10 minutes.

Seeing beyond - future of medical technology For more than 100 years, the medical technology of ZEISS has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve the vision of people at any time of life. In microsurgery, our solutions enable targeted interventions on the diseased tissue, so that small and sensitive organs continue to function optimally ZEISS's medical technology supports medical professionals to improve the lives of patients worldwide. The fact that we have a direct influence on the well-being of our people is our daily drive.

In the role of the content marketing manager, you are responsible for implementing the B2B marketing strategy for digital solutions in the field of cataract surgery and for the ZEISS Cataract Workflow. They ensure successful international communication and control and optimise global advertising campaigns. Your expertise, in particular in digital marketing, and your commitment will help you to the success of the team. Your duties They independently create B2B communication concepts in close cooperation with Strategic Marketing

They develop and control global multichannel campaigns based on appropriate target KPIs (Key Performance Indicators) and are responsible for creating the required advertising formats in cooperation with agencies and in close coordination with the specialist departments

You are constantly analyzing the performance of your marketing measures with the help of dashboards, implementing necessary measures to optimize and creating performance reports

You create global communication materials such as websites, videos, brochures and presentations in cooperation with agencies and specialist departments

You control the release process for global marketing materials

Graduate in Business Administration, Marketing, Communication or A Related Area

Multiannual relevant professional experience in marketing in an international environment

Extensive experience in dealing with marketing KPI dashboards such as Google Analytics, Power BI or Mixpanel

Analytical way of thinking and structured working

Experience in creating complex communication strategies

Result-oriented operation with very good project management skills and experience in implementing complex projects

Experience in a highly regulated environment, such as medical technology advantageous

Team player, with the ability to communicate effectively with people from different cultures and work together

Very good knowledge about MS Office applications

Very good English in word and writing; German knowledge is advantageous

Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To make a sign with our innovations and to enable great. Because there are a lot of fascinating people behind every successful company. In an open and modern environment with numerous development and further training opportunities, ZEISS employees work in a culture characterised by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together. Today dare. Inspire tomorrow. Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity. Apply in less than 10 minutes. JOBV1_EN