0Head of Digital Products
VDI Verlag GmbH | Germany | 40xxx Düsseldorf | Permanent position | Full time | Published since: 11.02.2026 on stepstone.de

Head of Digital Products

Branch: Theatre, film and televisio... Branch: Theatre, film and television productions


The VDI publishers are part of the VDI Group – the largest community of engineers & technical professionals in Germany with around 125,000 members. As a dynamic media house, we focus on growth and reach decision-makers daily with quality content, platforms and events: indoors, professionals and technology enthusiasts in the B2B and B2C environment. With the VDI news we publish the leading publication for engineers and reach specific technical communities with our specialist media. With ingenieur.de we operate the richest platform around the topics of technology & careers and also count a job exchange, career events, podcasts as well as digital consulting and coaching offers to our portfolio. .

Your tasks • Your profile • What we offer

In this strategic central leadership role, you take responsibility for the development and implementation of the digital product strategy as well as the further development of our platforms and digital business models, whose economic success you shape sustainably! You define and manage the digital product strategy, develop our platforms, in particular ingenieur.de, successfully and expand the digital business with new offers and business models (B2B/B2C). As a link for technical, content and sales-side innovation, you work very closely with digital editorial, sales, marketing and IT. You are responsible for the product roadmap, prioritizing digital new developments and optimizations target-oriented according to user value and business impact. You conduct the digital product organization professionally and strategically and are responsible for the further development of the product teams. You are responsible for external service providers and technology partners (e.g. for web development, payment, SEO). You define and monitor strategically relevant KPIs (e.g. leads, conversion, retention, use) and conduct data-based product decisions. You make sure that our digital strategy is technically feasible, economically sensible and sustainable in terms of our target groups. You are responsible for the product roadmap and prioritization, as well as the related product development budget, and you agree to the use of relevant stakeholders. You drive a user-centric and customer-oriented culture in the publishers. You report directly to the Management Board and are critical of strategic decision-making processes at company level.

Multiannual experience in leading position in digital product management – ideally in the publishing, media or ecommerce environment. Proven successes in building and developing platforms, websites and digital offerings, especially in the areas of paid content, training/career services, lead-to-sales and digital advertising. High affinity for the topics lead generation, marketing automation, raising and expanding communities over the entire life cycle. Strong analytical and conceptual skills. Embossed understanding of digital business models, UX/UI and relevant technologies. Experience in cooperation with interdisciplinary teams and external partners. Sovereign in communication at leadership level, pragmatic in implementation and entrepreneurial thinking.

An exciting challenge to actively shape the digitalization strategy in the publishers and to support our growth strategy with creative ideas Good transport connection (Düsseldorf Airport) incl. discounted ticket for the ÖPNV Benefits at Düsseldorf Airport, Access to the Crew Shop, Discounts with selected partners, Corporate Benefits like possibility to participate in gymnastics, health check-ups, massages etc. .

Location

ava VDI Verlag GmbH
40468  Düsseldorf
Germany

The text of this ad was translated from German into English using an automatic translation system and may contain semantic and lexical errors. Therefore, it should be used for introductory purposes only. For more detailed information, see the original text of the ad at the link below.

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