Category Development Manage Energy & Tea (m/f/d)

Role as a consultant for customers (extern) • Join as a trusted consultant for customers and develops and secures short and long-term growth plans together with the middle and upper management. • Guides the category agenda for all ENERGY & TEA brands and works with partners in store projects. • Promotes the development of a clear category vision for the entire ENERGY & TEA category and PepsiCo distribution channels. • Brings an innovative retail position and develops convincing sales arguments based on customer and market data and implemented in insights about buyers and consumers. • Initiates and guides category management projects with customers to unlock growth opportunities and achieve measurable results – by improving the range, shelf presentation and advertising effectiveness – and at the same time provides usable insights for demand accelerator (DX) and sales. • Works directly with customers or through sales partners to present category plans, reviews and growth opportunities. • Makes a significant contribution to the preparation of national T2T meetings with the customer management. Category expert (internal) • As a trusted customer advisor, Fung develops and secures short and long-term growth plans together with the middle and upper management. • Guides the category agenda for all ENERGY & TEA brands and works with partners in store projects. • Promotes the development of a clear category vision for the ENERGY & TEA category and PepsiCo distribution channels. • Brings an innovative retail position and develops convincing sales arguments based on customer and market data and implemented in insights about buyers and consumers. • Initiates and guides category management projects with customers to unlock growth opportunities and achieve measurable results – by improving the range, shelf presentation and advertising effectiveness – and at the same time provides usable insights for demand accelerator (DX) and sales. • Works directly with customers or through sales partners to present category plans, reviews and growth opportunities • Makes a significant contribution to the preparation of national T2T meetings with the customer management.

• Higher education, preferably in Applied Economics, Business Administration or Management (as main or secondary); other educational backgrounds are also taken into account. • At least 5 years of professional experience in category management, commercial marketing, sales or a closely related function. • Languages: German and English. • Finded FMCG expertise, including deep insights into the purchasing behaviour and comprehensive knowledge of the customer and retail landscape. • Embossed entrepreneurial sense focusing on business development, sales and marketing functions; solid understanding of the requirements and drivers in the fields of finance, supply chain and external service. • Excellent MS Office knowledge. • Safe handling of Nielsen/YouGov/etc. tools as well as customer portals.

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