Expert Tracking & Measurement (m/f/d)

You are responsible for the company-wide tracking and tagging setup including the central server silk tag management (GTM360). House-wide tracking standards (“Data Foundation”) build, introduce and develop them. These include Naming Conventions, UTM Logics, Channel Groupings and Documentation and Quality Standards. Together with relevant stakeholders, you agree to a strategy-compliant tracking concept and control its prioritization, implementation and acceptance (IT, Digital, Analytics, Privacy/Legal, Business, Service Provider). The professional leadership of two tracking and measurement colleagues: you take on coaching, work management, quality reviews and the transfer of best practices. You further optimize and develop GTM, GA4 and Floodlight setups, validate use cases and derive implementation and event concepts from them. Data protection and compliance requirements are implemented in technical guidelines and provide for comprehensible documentation. By monitoring and testing, you ensure high data quality and coordinate the elimination of critical incidents with internal and external partners.

You have a degree in marketing with technical orientation, computer science or a comparable qualification. More than five years of experience in the field of digital analytics as well as project experience in the introduction of digital tracking and analytics solutions. Funded know-how in Google Tag Manager and Google Analytics 4 as well as expertise in server-side tracking. In addition, you have experience in performance marketing and are used to successfully work in complex structures. Complex questions go to solution-oriented and bring a good understanding of data protection requirements. Flowing German knowledge in word and writing complete your profile.

Attractive remuneration Hybrid work Flexible working time Occupational pensions & asset-effective benefits ABO JOB and Germany Ticket Economic situation