Field Marketing Manager OPT (m/w/x)

Trust something new, grow beyond itself and redefine the boundaries of the feasible. That is exactly what our employees can and should live daily. To set the pace with our innovations and make it great. Because there are a lot of fascinating people behind every successful company. ZEISS employees work in an open and modern environment with numerous development and further training opportunities. Our culture is characterized by expert knowledge and team spirit. All this is supported by the special ownership structure and the long-term goal of the Carl-Zeiss Foundation: to advance science and society together.

Today dare. Inspire tomorrow.

Diversity is part of ZEISS. We look forward to your application regardless of gender, nationality, ethnic and social origin, religion, world view, disability, age as well as sexual orientation and identity.

Apply now! In less than 10 minutes.

Seeing beyond - future of medical technology

For more than 100 years, the medical technology of ZEISS has been driving progress in ophthalmology and microsurgery. In ophthalmology, our solutions help to maintain and improve the vision of people at any time of life. In microsurgery, our solutions enable targeted interventions on the diseased tissue, so that small and sensitive organs continue to function optimally.

ZEISS's medical technology supports medical professionals to improve the lives of patients worldwide. The fact that we have a direct influence on the well-being of our people is our daily drive.

strategic and content planning and creating powerful lead generation campaigns using a data-based approach

Support and coordination with the sales team’s priorities and focus on the promotion of pipeline and sales

integrated, strategic campaign management: continuous development and deployment of fully integrated campaigns to increase sales results and responsibility for product launches

Enrichment of data: cooperation with sales to identify gaps in key target groups and to develop an acquisition strategy

ROI/analysis: Monitoring and evaluation of campaign key figures and deriving recommendations for action and future optimizations

Relationship management to opinion leaders within the industry such as Key Opinion Leader, Associations, Institutes

Research: Monitoring the activities of competitors and industry trends

ophthalmological studies or comparable training with focus on marketing or with initial knowledge in marketing

minimum 3 years of professional experience

strong experience in orchestrating campaigns, optimising messages, target groups and different purchasing/life cycles are required

Experience in the development of marketing campaigns based on performance data, sales feedback and understanding of business

practical experience in setting priorities in the simultaneous implementation of several initiatives, campaigns and results

proactive working in a dynamic (international) environment

self-motivated and able to work independently to solve problems and take responsibility for tools and processes

fluent in German and English in word and writing