Head of Sales Marketing DACH (m/f/d)

You lead and develop the DACH Sales Marketing Team with a clear focus on performance, prioritization according to Business Impact and close integration with the Go-to-Market strategy. You are responsible for the marketing enablement for SMB, Enterprise and Reseller – including the development and continuous optimization of pitch documents, sales documents, argumentation guides, testimonials, case studies, merchandise and a structured central information hub. You design and control targeted demand and lead generation campaigns for prospect and stock customers in close coordination with sales and service – with a clear focus on pipeline growth, conversion strength and increase in product and service consumption. You develop and manage Account-Based Marketing (ABM) campaigns with a clear focus on enterprise customers, with the aim of increasing market share, strategic account development and sustainable positioning at top accounts. You strengthen our reseller partnerships through targeted marketing enablement and design campaigns that effectively support resellers in addressing and activating their end customers. You establish structured test and learning approaches to optimize marketing messaging, sales pitches and campaign setups across different channels (e.g. Paid, Social, E-Mail, Event, Offline) and make specific scaling decisions.

A degree in economics, marketing, business management or sales management. Multiannual leadership experience (min. 5 years) in B2B Sales Marketing, Sales Enablement or Go-to-Market functions as well as well as well-founded experience in a sales-related and international environment. Detectional track record in lead and demand generation, in the generation of measurable business results and optimizations as well as the development of data-driven marketing strategies and campaigns. You are a Role Model in terms of strong stakeholder management and has the ability to act at eye level with senior sales leadership – self-confident, assertive and at the same time deliverable. High proactivity, pronounced drive, clear end-to-end response as well as a consistent focus on implementation and outcome. German and English skills and readiness to travel within the DACH region (at least once per quarter).

For us as a community it is important that you not only feel comfortable with us, but also outside work. Because your job is to enrich your life. This is why we offer you the following advantages: 30 days holiday + 1 day of service + 2 extra days for Christmas and New Year Hybrid working model Occupational pension Operational risk life insurance Volunteer days Jobbike In-house Gym In-house Barista Discounted Urban Sports Club membership Discounted parking, job or Germany ticket and you can bring your dog to the office! Our Commitment Same opportunities for everyone – this is important to us! We are convinced that diversity and inclusion are important elements for our success as a global company. That's why we want to win, promote and bind the best talents for us. We look forward to any application, regardless of origin, gender identity, sexual orientation, disability, ethnicity, religion, worldview, age, marital status or other characteristics. .