Consumer Insights Manager (job for all genders)

Our world-renowned power tools are developed, produced and sold by our 4,500 employees from over 100 countries with green heart blood. Professional users: all over the world rely on our brands Metabo, HiKOKI and Carat in the KOKI Group. This also underlines our over 50 sustainable battery partnerships in the Cordless Alliance System (CAS). With us, tradition and innovation as well as internationality and soil integrity are complementary to a coherent whole. Also discover our power and screw at the KOKI future!

Do you want to understand consumer needs, influence strategic decisions with sound insights, and actively shape consumer research in Europe? Then become part of our International Research Team!

In this role, you acquire valuable consumer and category insights for central European markets and create the basis for data-based decisions in the fields of product development, innovation, brand management and strategy. Together with stakeholders from a wide range of disciplines You will develop relevant questions, develop appropriate research approaches and guide concrete action recommendations. If you like to take responsibility, go new ways and establish research as a strategic driver in the company, you are right with us! Consumer Insights Manager (job for all genders)

You develop and manage consumer insights and market research projects for various European markets and create resilient decision bases for marketing, product management and strategic initiatives. The identification of customer needs, market trends and growth potentials is your responsibility as well as the derivation of recommendations for innovation, products and brands. Qualitative and quantitative research projects accompany you throughout the entire process from the definition of the question, analysis to the target group-oriented presentation of the results. Based on consumer, market and competitive analyses, you are generating valuable insights that support the further development of our product portfolio, our brands and our Go-to-Market strategies. In close cooperation with national and international stakeholders from marketing, product management, sales and management, you establish data-based and customer-oriented decisions within the organization.

You have a successful degree in marketing, economics, market research, psychology, or a comparable degree or degree Training. You bring at least 7 years of professional experience in the field of consumer insights, market research, product research or a comparable function on the company side. You have profound experience in the design, implementation and evaluation of qualitative and quantitative research projects. You understand how to prepare complex data and research results in an address-oriented manner and to derive concrete recommendations for action. You convince by analytical thinking, self-initiative and a pronounced hand-on mentality. In a dynamic environment with a high design space, you feel comfortable, recognize potentials for research initiatives independently and drive topics forward independently. In addition, you communicate safely and liquidly in German and English (- C1/B2).

Flexible work: With us you can work mobile and flexible with modern equipment (up to 2 days in the home office possible). You can also expect 30 days a year, which are already available during the trial period, as well as an indefinite contract. Team & Culture: Benefit from our collegial working environment, open corporate culture, a structured onboarding process and look forward to joint team events. Health & Development: In addition to professional and extra-specialized further education (internal and external academy), we support you with offers for exercise, nutrition and relaxation: massage, health actions, weekly activities, spectacle grant, canteen with indoor and outdoor areas, etc. Attractive extras: Great employee discounts as well as precautionary services, bike leasing, employee parking and many other benefits as well as exciting insights into our future-oriented power tools. .