Senior Brand Manager Consumer Marketing (m/f/d)

As Senior Brand Manger (m/w/d) in the area of consumer marketing, you take over the national brand management of several ranges, with the aim of generating sustainable and profitable growth in a dynamic market environment. This essentially involves the following tasks: Data Driven Growth: Use of market data, consumer insights and performance KPI's to identify growth levers and data-based management of marketing activities Systematic analysis and identification of profitability drivers along the entire value chain - from product portfolio to target group segments to profitable channels, with deriving concrete measures Media & Budget Excellence: Use of consumer and market insights to develop relevant, differentiated and effective communication strategies Targeted allocation of media and marketing budgets along the customer journey with the aim of maximum impact and continuous ROI improvement Leadership & Collaboration: Initiation, Control and Leadership of Interdisciplinary Teams with Clarity, Energy and Ownership, which promotes growth

Completed degree: You have a very good university degree in economics with a focus on marketing Multiannual professional experience: You bring experience both from an FMCG company and strategic advice with an interface to the FMCG/Food industry Analytical Excellenz: You are trained to quickly analyze complex market, performance and business data and to derive strategic recommendations from it Methodology competence: You master the relevant methods and phases of the innovation process and implement the Go-to-Market processes safely Personal competence: You are used to structure and implement complex projects under high time pressure You have a high problem-solving competence - precise, data-based, structured and at the same time creative in solution-finding You are delighted to actively promote modern marketing processes, data-based working methods and digital tools You understand your team to inspire, motivate and develop

Attractive remuneration Flexible working hours & Mobile work 30 days holiday plus special holiday at Christmas & New Year's Eve Onboarding and diverse training opportunities Business restaurant and discounts in the Dr. Oetker Shop Regular team events and annual business festival Sports and health services Occupational pension, Sabbatical and JobRad Employee Assistance Program (EAP), this provides professional support in all situations of life, such as childcare support, the placement of Au Pairs and advice on care services Kita cooperation, holiday care and laundry service