Senior Marketing Manager with a focus on Digital (m/f/d)

Wait for you: Digital marketing strategy: You develop and implement digital marketing strategies for new customer acquisition and inventory customer exhaustion for all relevant channels and take responsibility for their operational success. Data-driven growth: You use marketing analytics, A/B testing and performance data to continuously optimize campaigns. With a clear focus on conversion rate optimization (CRO) you maximize the RoI of all digital marketing activities. Campaign management: You take over the planning, design, implementation and optimization of digital marketing campaigns and make sure that all measures are KPI-driven and oriented towards corporate goals. Stakeholder Management: You work closely with internal departments such as e-commerce, CX, product management and sales to efficiently and targetedly implement marketing strategies. Continuous optimization: You take the analysis and optimization of the digital channels and take measures to further increase the range and success of our marketing activities.

That's what you bring: Qualification: You have a completed Bachelor degree in Marketing, Communication, Banking/Business Administration or a comparable qualification. Experience background: You have several years of professional experience in digital marketing – ideally in the financial sector Marketing expertise: You can expect deep knowledge in the areas of onsite/offsite marketing, SEO/SEA, social media and performance marketing Analytical Thinking: You bring passion and experience in dealing with analysis tools (Google Analytics, Ads, Power-BI etc.) Digital Native with Strategic Strength: You can digitally think, manage and analyze complex campaigns Strong and convincing: You work according to target groups, find the right tonality and communicate clearly, respectfully and solution-oriented Hands-on mentality and sense of responsibility: You work independently, structured and are a real team player with design will Drivers of innovation: You bring creativity, a proactive way of working and a sense of the latest trends and innovations in digital marketing to always be one step ahead.

Mobile work: clearly and additionally you get an iPad - also for private use Flexible working time: How to support your work-life balance Sinn & Security: Working with a future-proof employer with social relevance Individual career promotion such as mentoring, guidance programs, student funding etc. Annual additional performance-oriented remuneration for your personal success A place in a dedicated, family and helpful team Individual onboarding: We take time for your entry and support you For a green future: We want to be a sustainable employer, help us in exciting projects The place to be: Excellent employer Team events: outings, summer festivals, annual kick-off events and others - because only together we are strong! Modern workplace in a new office building (publicly easy to reach, walking to the railway station) Above average 32 days holiday per year (as well as 24.12. and 31.12. ‘free’ What else? Occupational retirement, JobRad, Betriebssport, Firmenfitness EGYM Wellpass, grant to the Deutschlandticket, iPad also for private use, asset-effective services etc. .