Head of Marketing (m/f/d)

Strategy & Leadership Further development and international rollout of marketing strategy in line with vision and corporate objectives Translation of corporate strategy into clear priorities, priorities and roadmaps Professional and disciplinary leadership and further development of the marketing team Close cooperation with sales, management and central interfaces Brand & international communication Global responsibility for brand management and corporate identity Ensuring a consistent brand presence across all channels and markets Building clear guidelines and structures for cooperation with international sites and agencies Digital & Growth Strategic development of website and e-commerce landscape Responsibility for digital lead generation, marketing automation and funnel logic Use and further development of Salesforce / Pardot as well as Performance channels (SEO, SEA, Paid Media) KPI-based control of all digital measures Content, Campaign & Go‐to-Market Development of a technology-based content strategy Control target group and application-oriented campaigns along the customer journey Close cooperation with product management, sales and application technology Trade Shows, Events & Employer Branding Strategic control of international trade fairs and events including success measurement Joint expansion of employer branding and cultural communication with HR Budget & Control Responsibility for marketing budget, planning and forecast Establishing clear processes, standards and impact-oriented reporting Continuous optimization based on data and market feedback

Multiannual experience in a leading marketing function, ideally in the B2B/Industrial or Mechanical Engineering environment Strategic thinking combined with implementation strength Experience in the development and implementation of global marketing strategies Knowledge of brand management and corporate branding Very good expertise in online and performance marketing (SEO, SEA, Google Ads) Experience in building web shops and digital business models Safe handling of Salesforce and ideally Business Central Very good English skills in word and writing

A key role with direct influence on growth, brand positioning and the international orientation of the group Great corporate design space in strategy, structures and budget as well as close cooperation with sales and management Flexible working hours without a core working time in a leading role primarily oriented towards presence. If necessary, hybrid work can be used independently. In addition, a life-time account offers long-term flexibility. 32 holiday days and additional opportunities for leisure compensation for a sustainable work-life balance An attractive overall package including company cars (also for private use; Claim arises after the trial period), bonus components as well as Christmas and holiday money Extensive additional benefits such as occupational pensions, supplementary health insurance and diverse health services Family-friendly conditions with childcare costs and flexible solutions for different phases of life Modern jobs and sustainable mobility opportunities (e.g. Jobrad, E-Lade Infrastruktur)