Lead Digital Marketing and Sales - Cross-Selling & Customer Loyalty (m/f/d)

Hello, let's tell WIR! We - the HUK-COBURG Insurance Group - are among the 10 largest in Germany. Founded over 90 years ago, we are now the largest private household insurer and the largest German car insurer. The fact that we are often cheaper than other insurance companies has a tradition with us. Just like our reputation as an employer with which you can grow and achieve your personal goals. With us you can make an exciting career. With a lot of team spirit and feeling. We – these are more than 10,000 DUs, 770 job profiles and 35 departments – make up countless professional opportunities. Full chances, but also challenges. Show what you can and become who you want to be. Lead Digital Marketing and Sales - Cross Selling & Customer Liability (w/m/d) Coburg, Bavaria, Germany Employment Full-time Weekly work time 38 hours Duration type Unlimited Start of occupation now

Participation in the coordination and design of the Marketing & Sales department of HUK24 in close coordination with the Management Board Total responsibility for Cross Selling & Customer Liability incl. Marketing Automation, personalization of customer journeys and recovery management Leadership and development of the HUK24 team Cross Selling & customer retention Responsibility of Cross Selling Goals, KPIs and Result Control via all relevant (online) channels (data-driven) development and implementation of yield-oriented CRM measures, including in the customer sector, to exploit customer potential Analysis and efficient use of market, customer and performance data for personalization and continuous optimization Responsibility for the quality and correctness of the work results and for the realization of the HUK24 target image from CRM view

Studies in economics with a focus on BWL or business information technology and specialized training in marketing/CRM or comparable training Multiannual leadership and earnings responsibility in digital marketing & sales, desirable in data and earnings-oriented CRM Deep expertise in KPI-based control and performance-oriented marketing/CRM as well as high affinity for e-commerce Digital sales expertise with proven track records in the field of customer retention/recovery, ideally in the financial or insurance environment Funded digital product understanding and ability to develop and optimize data- and yield-oriented customer journeys Embossed strategic, analytical and entrepreneurial thinking High communication, persuasion and conflictability at management level

Employer grants: Your benefit to salary – 13.3 monthly salaries, performance-oriented remuneration, mobility grants, asset-effective benefits Further development: Achieve your goals – training measures, self-training grants, own training center Flexibility: Good work and a good life go hand in hand - possibility to work up to half the monthly working hours from home or on the go Work-Life-Balance: Work then when it is best for you – flexible working time models in sliding time, 31.5 days holiday days, Christmas and New Year's Eve free Occupation & Family: To make you feel comfortable with us, we create the right framework conditions - support in child care and holiday care as well as family care and part-time leadership positions Health & well-being: If you're okay, we're good – offers on exercise, nutrition and mental health, grant membership in gyms and prevention courses Pension provision: Today think of tomorrow – occupational pension provision Co-worker advice: Sometimes it's just good to let someone think of from the outside - co-worker advice to support in all stages of life Service bike: Cycling instead of rolling - subsidy of your service bike