Dual Studies in Marketing (B.A.) - Richter + Frenzel GmbH

You want to start marketing? Start your dual studies with the appropriate practical partner. Experience our dual study with courses on campus on two days a week. Then deepen your knowledge using our interactive learning materials. Richter+Frenzel is one of the leading wholesalers in the distribution of home technology, low construction and tool products. With 130 years of experience, we are a successful, future-oriented company. More than 4,500 dedicated employees work at 190 locations across Germany: both for our customers. As an attractive employer, we offer you a modern working culture, flat hierarchies, short decision-making paths, career opportunities and great benefits that make us a top employer in the industry.

Become part of our team and start with us on October 1, 2026.

At the practical partner - RICHTER + FRENZEL GmbH: You don't have to pay tuition fees – we take care of this from RICHTER + FRENZEL GmbH for you! You work with motivated and competent colleagues: You benefit from benefits At the IU - Campus Munich: A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

During your practice phases, you are part of the Marketing/E-Commerce department and supports the respective teams active You can bring your knowledge and ideas directly from theory to practice, whether in terms of campaigns, or work at our leading online shop You analyze market data, trends and have a look at the competition Your study ends with the submission of your Bachelor's thesis and the recognised Bachelor of Arts degree

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You are interested in the SHK sector You convince with reliability, communication strength and creativity You work independently, structured and service-oriented You are IT-affin, have a quick understanding and are ready to work on different topics Career prospects: If you remain committed and motivated during your studies and achieve good performance, your chances of taking over are very good