Senior E-Commerce Marketing Manager (m/f/d)

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About the company

The company is one of the largest providers in the field of leisure and entertainment facilities in Germany and operates several modern locations both nationally and internationally With over 1,000 employees, it is one of the leading employers in its industry and covers a wide range of services for visitors and customers

Overall responsibility for the digital platform and the further development of e-commerce routes Control and implementation of digital projects including requirement definition, ticketing, technical clarification and coordination of internal/external stakeholders Continuous optimization of user experience, website structure and conversion points, incl. testing Creation and further development of landing pages as well as content management in coordination with digital marketing Planning, control and analysis of all Paid Media activities (annual and quarterly planning, performance review, operational adjustments) deriving data-based action recommendations and optimizing digital campaigns according to user behavior and market needs Working with budget processes, forecasts and long-term digital planning Creation of weekly KPI reports for digital performance Professional leadership of a Digital Marketing Manager (CRM) as well as close interconnection with total marketing Responsibility of central digital KPIs via website, app, CRM and social media

Found experience in digital marketing, ideally with e-commerce or performance-oriented focus Funded know-how in the areas of performance marketing, data-driven analysis and campaign control Experience in growth control (traffic, conversion, sales, profitability) Strong in project management and management of agencies and service providers Analytical, structured and entrepreneurial thinking Communication strength in German and English; other languages of advantage Team-oriented, reliable and safe in prioritization and resource planning

Versatile, responsible role with clear development perspectives Permanent and 30 days Grants for mobility and modern working environment in a central location Collaborative, value-adding team and modern corporate culture Additional offers and attractive benefits Content information

Market-oriented, performance-oriented compensation package