Dual Study Programme in Business Administration (B.A.) - DYADIC GmbH

Start your future in marketing and communication with DYADIC GmbH and the IU International University (IU). In dual studies, you combine practical work in the company with courses on two days a week on campus. Interactive teaching materials help you to deepen your knowledge.

DYADIC GmbH is a B2B agency for specialist brand and product communication and has been a leading agency for international technology leaders from industry and healthcare for over 25 years. DYADIC combines strategy, creation and performance and develops campaigns, digital communication, and distributive measures. The 25-member team stands for appreciation, self-responsibility and short decision-making, with flat hierarchies, agile workflows, flexible working hours, presence and remote work.

Become part of our team and start with us on April 1, 2027. A previous study start from October 2026 or during the current semester is also possible. After your application, please contact your IU.

At the practical partner - DYADIC GmbH: You don't have to pay tuition fees – we take care of this from DYADIC GmbH for you! You will receive an additional monthly fee between 375 € - 550 € gross You work with motivated and competent colleagues: You benefit from benefits You have flexible working hours You have the opportunity to work in the home office You have development and training opportunities You can participate in our team events At the IU - Campus Nuremberg:

A state-approved study, with practical content and the degree Bachelor of Arts (B.A.) Your study advice, study guides and teachers support you at any time and you learn in small groups You have the option to apply for BAföG Ideal career prospects await you through practical teaching You benefit from attractive discounts at UNiDAYS, Spotify, 25hours hotels and other IU partners

You support management in operational and strategic tasks, with a special focus on sales and business development Joining our social-selling process on LinkedIn, attending the LinkedIn appearance of our managing director and working with the LinkedIn Sales Navigator You research relevant companies, target groups and contact persons and help build new business contacts structured You're puggling and qualifying contacts in our CRM system HubSpot and assists in the processing of leads You plan webinars, workshops and trade fair appearances and take care of participant management and follow-up

Start your studies at the IU with (special) abitur, a qualified professional degree or as a national. Technicians:in/operator:in You can prove German skills according to language level B2 You are interested in marketing, sales and business relationships You like to communicate and enjoy working with customers and interested parties You are not afraid of numbers and are also interested in commercial topics such as finance, controlling and personnel You have fun on digital tools like LinkedIn or CRM systems and work quickly into new topics Career prospects: With us you start your career directly on the side of the management and gain a broad insight into marketing, sales, customer consulting and management. You apply the content of your BWL study directly to real projects and take your own responsibility step by step. In doing so, you build in-demand know-how in social selling, CRM and digital sales processes and set the foundation for your professional future in a modern, dynamic agency environment. .