Digital Marketing Manager (m/f/d)

We are looking for the further development, leadership and strategic and operational development of our social media activities as a central channel within our digital marketing strategy.

Social Media is the clear focus – but you always think and evaluate your work in the context of a holistic digital marketing ecosystem and derive cross-channel impulses.

Development and operational anchoring of the social media strategy (Paid, Organic, Influencer) in line with higher-level digital goals incl. Channel and platform priority Ownership of social media profiles: feed logic, upload planning, community building and quality assurance Control of Community Management (inhouse & external) incl. Tonality, Escalation Logics and Brand Safety Definition of paid social strategy, KPI logics and target hierarchies as well as classification and evaluation of performance results in cooperation with the performance team conception and control of influencer and brand cooperation as fire or performance leverage Close cooperation with content and performance interfaces and professional leadership of the digital management team deriving action recommendations from data, trends and platform logics as well as benchmarking content formats and campaign results with a view to the further development of the entire digital marketing

Multiannual experience in social media marketing with strategic and operational responsibility Detectable successes in scaling social channels, campaigns or paid social setups High KPI security and experience in performance control, reporting and interpretation of results for creative development Strong understanding of content action, platform logics and community dynamics as well as the ability to qualitatively evaluate content and give targeted impulses Ability to not insulate social media, but as part of customer journeys and digital touchpoint strategies Hands-on mentality, clear decision-making and structured working

30 days annual leave + special leave Business restaurant & food grant External advice in all situations Flexible working hours, working time models & mobile work Parent-child office - flexibility for families Continuing and continuing training - Simplifying Her curiosity JobRad - More than just a bike Working events & -rabatte Group accident insurance - financial protection for accidents in occupational and private sectors EGYM Wellpass - A membership 10,000 possibilities Fair remuneration Curious? More information about our Benefits...: .. here