Thesis (Bachelor's/Master's Thesis) in the field of Digital Marketing (m/f/d)

As one of the world's leading manufacturers of carbon-based plant technology for corrosive applications, our ''Process Technology'' (PT) division is active in pioneering markets such as energy, environmental and process technology. The increasing importance of AI-assisted search, information and decision-making processes on the customer's side places new demands on digital visibility and positioning.

Meitingen is the world's largest location in SGL Carbon. As a joint location, Meitingen is home to all three SGL business units as well as individual central functions and offers a variety of opportunities for your professional development.

Development of a holistic online marketing concept for the PT division Analysis of existing digital presence (e.g. website, social media) and derivation of optimization potentials (e.g. SEO) Concept of the integration of relevant channels and formats such as website, social media and publications in specialist and online media Analysis of the impact of AI on content creation, structuring and finding and developing a content strategy Considering changed customer requirements by AI-based supplier/supplier search deriving concrete recommendations for action to increase visibility, traceability and positioning of the business area Classification of senior corporate communication

Ordinarily immatriculated (Bachelor or Master) in the field of Online Marketing, International Marketing, Marketing Management, Media and Communication Sciences, etc. Interest in digital marketing, online strategies and technology-driven business models Basic understanding for topics such as SEO, digital channels and content strategies Structured, independent and conceptual work Very good knowledge of German and English in word and writing Routinized handling of common PC applications, especially MS Office Available from mid 2026

Cook coffee? Not with us! We offer you interesting and varied tasks. First professional experience and individual care included. Especially important is flexibility and a reasonable salary? Logical. That's why we just offer you both! Mobile work Attractive remuneration according to the collective agreements of the Bavarian metal and electrical industry Flexible working time models for a regular 35-hour week and 30 days holiday Occupational pension Cycling leasing Exclusive employee discounts (Corporate Benefits) Staff canteen Free parking Professional and private accident insurance Medical care and offers such as influenza vaccinations