Scheer Group | Germany | 66xxx Saarbrücken | Permanent position | Part time - flexible / Home office | Published since: 28.01.2026 on stepstone.de
Senior Expert Content Marketing - Part-time (50%)
Content is not a supplement for you – it moves, convinces and creates effect. You love to translate complex topics into clear, relevant stories, think SEO as a strategic lever and develop content ecosystems with real impact. In the Center of Excellence, you will shape the future of our content strategy together with cross-functional teams, advise business units at eye level and actively advance innovations around AI and LLM optimized content. .
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Your tasks • Your profile • What we offer
Content is not a supplement for you – it moves, convinces and creates effect. You love to translate complex topics into clear, relevant stories, think SEO as a strategic lever and develop content ecosystems with real impact. In the Center of Excellence, you will shape the future of our content strategy together with cross-functional teams, advise business units at eye level and actively advance innovations around AI and LLM optimized content.
Development and implementation of high-quality, user-centric content formats to strengthen thought leadership and brand positioning Ensuring consistent communication along the entire customer journey including Review of campaign and product content Conception and control of data-based SEO strategies (keyword analyses, taxonomys, performance optimization) Analysis, reporting and continuous optimization of relevant content and SEO KPIs Close cooperation with Business Units and Brand & Design incl. Structure of Templates, Frameworks and Guidelines Monitoring trends in content, SEO and AI and developing future-oriented (AI/LLM-optimized) content strategies
At least 5 years of experience in content marketing, ideally in the B2B environment Strong editorial skills and sound digital storytelling Comprehensive SEO expertise (Onpage, Technical SEO, Keyword Strategies, SERP) Experience in performance analysis, KPI reporting and SEO tool stacks Structured, independent working with high quality standards Interest in or first experience with AI/LLM-based content Representative team and consulting skills as well as excellent knowledge of German and English in words and writings
Engaged incorporation: With our Scheer Connect Days and our Buddy program we offer the perfect start with us Individual training with empower Scheer: We offer you a variety of possibilities to develop your personal and professional training Fit with Scheer: With our cooperation partners and Jobrad offers you can create your individual fitness program Compatibility of occupation, leisure & family: Our flexible working hours and home Office options, workation and leisure models can be your own work-life balance
Location
 | Scheer Group | |
| 66123 Saarbrücken | ||
| Germany |
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